Social media consultant Arik Hanson wrote recently in a LinkedIn article that companies should consider devoting some of their LinkedIn activities -- 20 percent is the volume he suggests -- to matters of interest to employees. That's because data shows that 30 percent of a brand page's engagement comes from the company's employees. In this short mid-week episode of "For Immediate Release," Neville and Shel discuss the opportunity for communicators to reach employees on LinkedIn, along with the challenges and possible pitfalls.
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The post FIR #304: Reaching Employees Through Social Media appeared first on FIR Podcast Network.