It's not unlikely that you have been mispronouncing some well-known company and brand names like IKEA, Hyundai, Porsche, Bayer, and Adidas. Some brands use common mispronunciations as the foundation for a marketing campaign, as Hyundai has undertaken in the UK.  Neville and Shel explore some of these campaigns and examine the broader issue of hard-to-pronounce brand names in this short midweek episode of the "For Immediate Release" podcast.
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The post FIR #306: Brand Name Pronunciation As A Marketing Ploy appeared first on FIR Podcast Network.