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FIR #311: What Communicators Can Learn From Librarians
Library TikTok is growing -- organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketing and communications? Is it looking at the idea of "influence" through a different lens? Neville and Shel explore the idea in this short mid-week episode.
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The post FIR #311: What Communicators Can Learn From Librarians appeared first on FIR Podcast Network.
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By Neville Hobson and Shel Holtz
5
2020 ratings
Library TikTok is growing -- organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketing and communications? Is it looking at the idea of "influence" through a different lens? Neville and Shel explore the idea in this short mid-week episode.
Continue Reading →
The post FIR #311: What Communicators Can Learn From Librarians appeared first on FIR Podcast Network.
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