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Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study's findings could mean for how marketers and communicators wield influence over the decisions people make.
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The post FIR #314: Show Or Tell? appeared first on FIR Podcast Network.
By Neville Hobson and Shel Holtz5
2020 ratings
Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study's findings could mean for how marketers and communicators wield influence over the decisions people make.
Continue Reading →
The post FIR #314: Show Or Tell? appeared first on FIR Podcast Network.

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