For Immediate Release

FIR #334: Employees Really Do Hate Change

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The number of change initiatives companies impose upon employees has skyrocketed from two per year in 2016 to 10 in 2022. That has left employees with a serious case of change fatigue, increasing the likelihood that these initiatives will fail. Shel and Neville look at data from Gartner and advice on how to better handle the surge of change programs, many of which companies are undertaking in response to challenges resulting from the COVID-19 pandemic. Also in this episode:

  • Web3 has never captured the public's imagination. The lingo of Web3 may be partly to blame.
  • Over half of public relations practitioners lack confidence in their data literacy skills. That's a problem when the simple but useless AVE metric is no longer the communicator's fall-back metric.
  • The pandemic influenced the ways companies communicated with employees, leading to a shift in the elements of communication that lift organizations' internal brands.
  • A quarter of Twitter users don't expect they'll be using the platform within a year.
  • The uproar over perceived or real copyright violations inherent in the Large Language Models used by generative AI tools is poised to find its way into laws and regulations.

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    For Immediate ReleaseBy Neville Hobson and Shel Holtz
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