October 30, 2023

FIR #363: Is the Israel-Hamas War a Communications No-Win Situation?

1 hour 32 minutes

A review of the trove of articles about how brands have addressed the conflict in the Middle East suggests that there is no way to satisfy everybody, even for brands that opt to say nothing at all. Neville and Shel explore the peril of speaking out, even as expectations continue for companies and their CEOs to address societal issues. Also in this monthly long-form episode:

The closure of Pebble (formerly T2) has implications for the entire fractured social media ecosystem

A global PR body has ratified 10 principles for the ethical use of AI in PR and communications

LinkedIn influencers are becoming a force to be reckoned with

A poll from MIT explores key decision points for deploying AI in the enterprise

Silicon Valley appears to have given up on news in social networks

In his tech report, Dan York shares details about the flailing of Twitter, changes in Threads, WhatsApp channels, and Automattic’s purchase of Texts.

The next monthly, long-form episode of FIR will drop on Monday, October 30.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Links from this episode:

Artificial Intelligence in Public Relations and Communications: cases, reflections and predictions (Edited by Ana Adi)

Pebble, the Twitter alternative previously known as T2, is shutting down

Twitter clone Pebble is shutting down just five weeks after a rebrand

The Pebble falls: A ‘friendly’ Twitter replacement closes its doors

Pebble, the ‘Twitter killer’ social media app, meets an abrupt demise and shuts down after 10 months

The hunt for the next Twitter: all the news about alternative social media platforms

Bluesky for Journalists

X usage plummets in Musk’s first year as owner

Brands Play It Safe On Israel-Hamas Conflict

Brand Safety Controls Are Demonetizing Publishers’ Israel-Hamas Coverage

Israel-Hamas war fallout spilling into workplaces

McDonald’s Caught in Crossfire of Gaza Conflict

Restaurant Brand Whose Founders Fled Nazis Targeted Over Israel Ties

How brands are responding to the Israel-Gaza war | News | Campaign Asia

MediaDailyNews: The High Cost Of Misinformation For Brands, Publishers, Platforms

WGA West Apologizes for ‘Tremendous Pain’ Caused by Its Silence on Israel Attack

Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications

LinkedIn influencers are a thing now—and brands like Intel and Hootsuite are courting them

Influencers and CEOs take their brands to LinkedIn

LinkedIn is becoming the home of executive influencers

LinkedIn influencers face scrutiny over disclosure norms and legal compliance

Why is 20-year-old Linkedin now ‘cool? We’ve not changed, says editor-in-chief

Generative AI deployment: Strategies for smooth scaling

Links from Dan York’s Report:

X launches two new subscriptions to boost your replies

Twitter/X is now charging a $1 annual fee to let new accounts post

Elon’s X Rolls Out Voice and Video Calls

X to take on newswire services with new product, XWire

Threads is adding polls and GIFs as it continues to chase X

WhatsApp Channels: Everything You Need To Know

Streamlining Communications: Automattic Acquires Texts.com

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By Neville Hobson and Shel Holtz

2020 ratings