Based on the plunge in the value of NFTs last year and the evaporation of business on NFT exchanges, it would be easy to think these tokens were just a passing fad, like Pet Rocks and Beanie Babies, especially given the resounding death knell produced by media. But NFTs never left, with companies like Starbucks and Nike continuing to invest in them, fashion companies continuing to use them, and artists continuing to offer their work via NFTs. The prices are rebounding, too — even among the silly pixelated avatars selling for millions of dollars. In this short midweek episode, Neville and Shel explore the resurgence of NFTs and what it means for communicators.

Links from this episode:

The next monthly, long-form episode of FIR will drop on Monday, March 25.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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