In this short midweek episode, Neville and Shel dive into PRWeek’s “The Evolution of Influence” report, exploring the dynamic shifts in how public relations professionals exert influence in today’s fast-changing landscape. We break down the seven key themes revealed by the survey, including the growing challenges of decentralization, the increasing importance of AI in PR, and the ever-present threat of fake news and deepfakes. Join us as we unpack these insights and discuss how communicators can stay ahead of the curve in maintaining consumer trust, authenticity, and influence in a digital-first world.

Links from this episode

The next monthly, long-form episode of FIR will drop on Monday, October 28.

We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog.

Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.

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