Welcome back to "Keep What You Earn," the podcast designed to help entrepreneurs like you scale your business, maximize your profits, and create wealth without the waffle. I'm your host, Shannon Weinstein – CPA, business owner, and your guide through the labyrinth of entrepreneurship. Today, brace yourself for an inspirational voyage as we dive into episode 450, titled "Fire Yourself to Find Success," with the extraordinary Laura Casselman.

 

Laura, the CEO of Jvzoo.com and co-founder of Vita Street LLC, joins us to unfold her journey from a professional dancer to a corporate powerhouse and successful business runner. She'll share her battle stories and strategies for climbing the corporate ladder, her unique approach to team building, and how advocating for fair pay is vital—especially for women in the workplace.

 

In this episode, we debunk myths surrounding female success and tackle the all-too-common issue of women underselling themselves during negotiation. Laura's advocacy doesn't stop there; she'll also discuss why setting clear goals and a detailed roadmap is essential to intentional planning and career success.

 

Expect a wealth of actionable advice as we delve into gender-specific communication behaviors, the art of negotiation, and how to maintain focus by anchoring daily tasks to your broader vision. Plus, Laura and I will reveal why it's crucial to "fire yourself" every 90 days to allow your business to flourish, as well as the importance of documenting processes for long-term stability.

 

Make sure you listen until the end for our special "CFO on demand" offer that's changing the game for financial support, and learn how you can connect with both me and Laura for continued learning and growth.

 

Strap in as we empower you to do more than just earn – let's ensure you keep what you earn. Let this episode be your starting point for the next leap in your business success story.

Website: https://lauracasselman.com/home/

Instagram: https://www.instagram.com/thelauracasselman

 

What you'll hear in this episode:

08:28 Embrace playing the game, advocate for inclusivity.

 

10:38 Limiting opportunities, fostering scarcity mentality, urgent need for change.

 

15:00 Navigating gender dynamics and requesting to speak.

 

19:08 Establish objectives, document them, and strategize carefully.

 

21:09 Clearly defining and communicating goals is critical.

 

25:52 Ensuring documentation of repetitive tasks prioritizes business growth.

 

28:54 The 90-day cycle allows for refinement and growth.

 

32:22 Emphasizing transparency, self-care, and teamwork in the workplace.

 

36:01 Emphasizing the importance of long-term business sustainability.

If you like this episode, check out:

How to Make Sure Your Pay Aligns with Your Business Structure

Tools for Team Accountability

How to Hold Your Accountant Accountable

 

Want to learn more so you can earn more?

CFO On Demand click here

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Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

 

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.