In this episode, Farmer Alec is days away from his first farmers market, and he and Diego talk about the steps he's taking to make sure he's ready for it—from gauging how much product he should bring to market, to setting up his market booth, to managing the logistics of selling produce without cold storage, to final adjustments on his pricing strategy. He also shares his thoughts, expectations, and hopes for this coming first farmers market run.

Connect with Alec: https://www.instagram.com/cropculturefarm/

Get time and labor-saving farm tools at shop.moderngrower.co

Listen to other podcasts on the Modern Grower Podcast Network:

• Farm Small, Farm Smart
• Farm Small, Farm Smart Daily
• The Growing Microgreens Podcast

Check out Diego's book, Sell Everything You Grow, which is only $0.99 on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF