Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! This episode, we talk with my good friend and co-founder of Fit Butters Ryan Bucki (aka Fitness Informant) about how they went from idea to launch in only a two weeks later. Plus, he shares some of his really creative business model strategies that sets the FIt Butters functional food product apart from the competition and made it a million dollar bootstrapped CPG brand.

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