FitLife Brands fought one of those perfect storm level quarters that they likely wouldn’t have survived a few years ago. Why are things different now? It starts so casually. You land a large customer, your products hit the shelves and it starts to pull off shelf well. You break out the champagne. Soon, that customer is 30% of your business. Then 50%. Then 70%. No one can say no to them anymore. But why would you?

This is what happened to FitLife Brands, the owner of a collection of sports nutrition products that are sold to mostly GNC franchises. What’s the solution to overexposure in both customer/channel/market? "Diversify...Diversify...Diversify.” So, how are they doing on that quest for independence from the bankrupt supplement retailer GNC?