Fitt Insider

January 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• EGYM merges with Playlist (Mindbody and ClassPass parent) to create $7.5B platform backed by $785M, turning fragmented fitness tools into unified OS

• Verdane makes largest-ever investment in Clue a women's health and period tracking app with100M+ global downloads

• Ultrahuman partners with Click Therapeutics to launch migraine tool integrating wearable data with digital therapeutics

• Cancer survival rate hits historic 70% with survivors expected to exceed 22M by 2035, creating new demand for long-term survivorship care

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

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Reach out → [email protected]

January 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Gallup survey finds 29% of Americans say healthcare cost is the nation's most urgent health problem, with 23% calling the U.S. system "in a state of crisis"

• Fullscript and Oura partner to integrate smart ring data into clinical workflows for 125,000 providers, turning wearables into everyday decision-making tools

• NVIDIA and Eli Lilly announce AI innovation lab with plans to invest up to $1B over five years to reinvent drug discovery and manufacturing

• Nike signs pro pickleballer Anna Leigh Waters as its first pickleball partnership, targeting growth at the intersection of lifestyle, performance, and community

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

January 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Neko Health plans to open its first U.S. location in NYC this spring, bringing its 60-minute preventative body scan to the U.S. after raising $260M and logging 300K+ global signups

• Tom Brady named Chief Wellness Officer of eMed's GLP-1 care platform, joining athletes like Serena Williams and Charles Barkley in endorsing weight-loss and wellness brands

• Pomelo Care raises $92M Series C at $1.7B valuation to expand from maternity into women's and children's care, already supporting nearly 7% of U.S. births

• U.S. digital health startups raised $14.2B in 2024 with fitness and wellness attracting $2B, led by Oura's $900M round as investors back platforms combining engagement, data, and recurring use

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

January 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Strava prepares to go public with Goldman Sachs leading the process, as it evolves from social fitness app to Athlete OS

• OpenAI and Anthropic announced new healthcare and consumer health-focused features as AI shifts from answering questions to transforming care

• Target announces 30% expansion of its wellness division, positioning itself as discovery and distribution engine for supplements, protein, and better-for-you food

• Good Culture lands majority investment from L Catterton at a $500M+ valuation, riding the protein boom and rebranding cottage cheese

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Sunita Mohanty, co-founder & CEO of Vibrant Practice.

Fixing healthcare's foundational flaws, Vibrant Practice is building the AI-native electronic health record for preventative longevity practices — with tools built for personalized, data-driven care.

In this episode, we discuss building the operating system for modern medicine.

We also cover:

• What human-in-the-loop healthcare looks like

• Why current EHRs fail forward-thinking clinicians

• Moving from insurance-based to consumer-centered models

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Vibrant's Website: www.vibrantpractice.com

Contact Sunita: [email protected]

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:37) Sunita's background

(02:23) Functional medicine journey

(03:30) The inevitability of personalized medicine

(04:00) Why providers need better tools

(05:00) Current state of EHR

(06:30) What makes Vibrant Practice different

(08:15) AI-native EHR built for data-driven care

(10:30) Integrations for the future

(12:45) Serving functional medicine and longevity clinics

(15:00) Consumer vs. insurance-based models

(17:30) Visualizing patient data over time

(19:45) Human-in-the-loop healthcare

(22:00) Beta launch

(24:15) The "Stripe Atlas" model for new practices

(26:30) 2026 roadmap

(27:45) Community and ecosystem building

(29:00) Technology with intention

(30:45) Where to learn more

(31:21) Conclusion

January 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• FDA says non-medical health data from consumer wearables won't face oversight as long as products don't claim clinical use, giving fitness and recovery brands more freedom to ship

• F45 Training partners with Joi + Blokes for official diagnostics and personalized supplements, integrating lab testing and hormone data to extend its role beyond workouts

• McKinsey and Business of Fashion research shows consumers prioritizing belonging over hype, with community moving from marketing tactic to distribution layer as wellness becomes brand infrastructure

• Utah launches AI pilot allowing artificial intelligence to renew routine prescriptions without physician involvement, moving AI from support to execution in healthcare

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

January 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Trump administration releases new dietary guidelines backed by HHS Secretary RFK Jr., recommending avoidance of ultra-processed foods and added sugars while endorsing red meat and full-fat dairy

• Eli Health unveils instant saliva-based tests for testosterone and progesterone at $8 per test, with results in minutes and Q1 rollout ahead

• Mark Mastrov and LongRange Capital reacquire 24 Hour Fitness, with plans to upgrade clubs for strength and recovery while preparing for international growth

• Smart ring shipments jumped 50% in 2025, outpacing smartwatches as Oura explores digital IDs and payments beyond health tracking

• Novo Nordisk's Wegovy pill launches nationwide as first oral GLP-1 for weight loss at $149/month through pharmacies and telehealth providers

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

January 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Americans plan to spend $60 billion on health and wellness in 2026, with nearly 90% now viewing fitness as preventative healthcare prioritizing strength, mobility, and mental health

• Sweetgreen launches nationwide menu collaboration with Function Health, designed by Dr. Mark Hyman to reframe healthy eating around foundational biology supporting energy, inflammation, and metabolic health

• Non-alcoholic beverages shift from substitutes to primary choice as Thrive Market exits alcohol entirely and Athletic Brewing relaunches its Athletic January campaign

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

January 6, 2025: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Year-end funding surge shows investors backing wellness infrastructure over trends, with Truemed ($34M), Nanit ($50M), and Neurable ($35M) leading the way.

• Life Time's 2026 survey reveals 82% of consumers prioritizing overall health, with 42% focused on getting stronger, and nearly 47% planning to lift more weights

• Fitt Insider enters 2026 with plans to expand its platform, including marketing services, community membership, and a focus on in-person events.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Tim Rosa, CEO of Somnee.

Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest.

In this episode, we discuss building the next generation of sleep technology.

We also cover:

• Lessons from scaling Fitbit

• How EEG-driven neurostimulation works

• Traction with NBA athletes and elite performers

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Somnee's Website: www.somneesleep.com

Instagram: https://www.instagram.com/somneesleep/

LinkedIn: https://www.linkedin.com/company/somnee/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:29) Tim's background

(02:13) Scaling Fitbit

(03:00) Discovering Somnee

(04:15) Resetting the company

(06:00) How Somnee works

(07:15) Clinical-grade data

(09:00) Sleep onset vs sleep maintenance

(11:30) 15-minute sessions vs all-night tracking

(13:45) FDA clearance & clinical validation

(16:00) Go-to-market strategy

(18:30) NBA, NFL, and elite athletes

(23:15) The sleep market opportunity

(25:30) The future of wearables

(28:00) Device ecosystems and API integrations

(33:00) Series A fundraising

(34:45) The 21-session optimization

(36:15) Where to find Somnee and learn more

(37:15) Conclusion