Fitt Insider

Today, I'm joined by Dr. Darshan Shah, founder and CEO of Next Health.

Founded in 2016, Next Health is scaling clinics to help patients preserve vitality, with services spanning executive physicals, regenerative therapies, aesthetic treatments, and more.

In this episode, we discuss the evolution and future of longevity-focused clinics.

We also cover:

• The four pillars of longevity care

• Complexities of medical franchising

• Building a model for N-of-1 medicine

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Follow us on LinkedIn → linkedin.com/company/fittinsider

Next Health: https://www.next-health.com Next Health Social: https://www.instagram.com/nexthealth/ Franchise Opportunities: https://www.next-health.com/franchise Dr. Shah's Website: https://drshah.com/ Dr. Shah's Social: @darshanshahmd

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:20) Dr. Shah's Background

(01:25) Four Verticals of Longevity Medicine

(04:25) Building a Unified Healthcare Model

(07:00) Membership Model and Personalized N-of-One Medicine

(11:15) Evolution of Longevity Terminology

(14:45) Bridging Wellness and Legitimate Healthcare

(19:55) Medical Innovation

(21:15) Franchise Expansion Strategy

(24:40) Complexity of Medical Franchising

(27:35) Attracting Medical Talent from Traditional Healthcare

(30:05) Partnership Opportunities

(31:35) Marketing Strategy and Community Building

(34:15) Financing and Franchise Economics

(36:20) The Future of Next Health

(38:00) Conclusion

Today, I'm joined by Scott Hickle, co-founder and CEO of Throne.

Leveraging AI and computer vision, Throne's clip-on toilet device analyzes waste to provide real-time insights into gut health, hydration, and urinary function.

In this episode, we discuss the future of health tracking through smart hardware.

We also cover:

• Breaking through the bathroom stigma

• Advancing gut-focused healthtech

• Pursuing cancer detection

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Throne's Website: https://thronescience.com/

Throne's X (Twitter): https://x.com/thronescience

Throne's Instagram: www.instagram.com/thronescience/

Scott's X (Twitter): https://x.com/scotthickle

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:50) Scott's Background and Throne Overview

(01:58) Breaking Through Bathroom Stigma

(05:30) Technology Barriers and User Experience Challenges

(09:40) From Poker Game Joke to Serious Health Innovation

(14:48) Cancer Detection Potential and Lifesaving Applications

(17:30) Funding and Mass Production Roadmap

(20:35) AI Models and Computer Vision Accuracy

(25:20) Revolutionizing Medical Assessment Standards

(26:50) Branding Strategy and Market Education

(30:55) Building Authentic Health Brand with Humor

(34:50) Third Wave Health Tracking and Market Positioning

(38:00) Pre-Launch Preparation and Product Development

(40:35) Conclusion

Today, I'm joined by Steve Martocci, co-founder and CEO of SuppCo.

Helping consumers navigate an underregulated industry, SuppCo applies a 29-point trust scoring system to rank supplement brands, track stacks, and cut through marketing hype.

In this episode, we discuss using tech and transparency to guide health optimization.

We also cover:

• Building trust in an often misleading market

• Balancing science with personal experimentation

• Designing tech to support (not replace) human decisions

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

SuppCo's Website: https://supp.co/

SuppCo's Instagram: www.instagram.com/joinsuppco/

Steve's Stack: supp.co/steve

Steve's Email: [email protected]

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:50) Steve's Background: From GroupMe to Health Optimization

(02:20) The Genesis of SupCo and Personal Health Journey

(07:00) Stack Management and Trust Scoring

(11:10) Personalization and Health Tracking Development

(13:40) Community Features and Social Aspects

(17:45) Health vs Capitalism

(21:15) Independent Testing and Industry Problems

(26:25) Brand Relationships and Trust Score Impact

(29:25) The Investment vs Outcome Problem in Health

(33:10) Healthcare System Gaps and Consumer Trust

(34:40) Technology Approach: AI Without the Hype

(39:00) Future Roadmap and Premium Features

(41:40) Conclusion

Today, I'm joined by Sean Hoess and Tyler Wakstein of Eudēmonia Summit.

Eudēmonia Summit is a transformational wellness festival combining science-backed education, immersive experiences, and community to promote health, longevity, and personal growth.

In this episode, we discuss designing purposeful wellness experiences and formally announce our new partnership.

We also cover:

• The Eudēmonia x Fitt Insider Health Innovation Lab

• Balancing innovation with science and integrity

• Political polarization in health and wellness

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Thrive in 25 Sweepstakes: https://eudemonia.net/thrive-in-25/

Eudēmonia Summit Tickets: https://eudemonia.net/

Partnerships Email: [email protected]

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(02:00) From Wanderlust to Eudēmonia

(06:00) Tyler's Summit Series Experience and Community Building

(09:15) Creating Authentic Experiences and Avoiding Commerce-First Events

(14:15) Experience Design

(18:20) The Eudemonia Experience

(23:15) Partnership Announcement

(30:25) Cultural Explosion of Health Awareness Post-COVID

(31:05) Balancing Innovation with Scientific Rigor

(35:50) Addressing Political Polarization in Health and Wellness

(44:35) Roadmap

(48:05) Ticketing, Sponsorship, and Participation Opportunities

(50:31) Conclusion

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.

Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.

In this episode, we discuss revolutionizing women's health management through hormones.

We also cover:

• Breaking taboos in women's health

• Building the largest continuous hormone dataset

• Expanding from fertility to comprehensive wellness

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Mira's Website: https://miracare.com/

Instagram: www.instagram.com/mirafertility/

Tiktok: https://www.tiktok.com/@mirafertility

Facebook: https://www.facebook.com/mirafertility/

Youtube: https://www.youtube.com/c/MiraFertility

Podcast: Coming Soon on Apple Podcasts and Spotify

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:25) Sylvia's Background: From Pianist to Biomedical Engineering

(02:30) The Gap in Women's Fertility and Hormone Education

(04:00) Early Challenges Building in Women's Health

(06:50) Consumer Reception and Community Building

(08:45) Understanding Women's Health Problems Across Life Stages

(12:25) Women's Health as Wellness Management

(15:45) Building the World's Largest Hormone Dataset

(20:20) Research Partnerships and Clinical Applications

(22:15) Competition and Market Landscape in Hormone Tracking

(24:45) Connecting Data to Actionable Solutions

(30:05) Full-Stack Vision vs Focused Approach

(32:40) Expanding Beyond Fertility to Comprehensive Women's Health

(37:00) New Product Launch: Ultra Four Test

(38:15) Conclusion

Today, I'm joined by Saad Alam, co-founder and CEO of Hone Health.

Hone Health is a longevity care platform combining AI-powered diagnostics, telehealth consults, personalized treatment plans, and specialized physicians for healthspan optimization.

In this episode, we discuss building and training a workforce for new-age medicine.

We also cover:

• Normalizing hormone health for both sexes

• Changing medical education for systemic reform

• Making premium care accessible to Middle America

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Hone Health's Website: https://honehealth.com/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:10) Current State of Hone Health and Recent Growth

(03:30) De-stigmatizing Testosterone and Hormone Optimization

(08:05) Market Shift Moments for Men's and Women's Health

(10:05) Vision for AI-Enhanced Longevity Care Platform

(14:20) Commoditization of Diagnostics and Future of Healthcare

(18:30) Competing on Care Delivery vs Diagnostics

(22:25) Personal Healthcare Journey and Market Research Insights

(24:40) Transition from Telehealth to Comprehensive Longevity Care

(29:25) Patient Journey from Symptom Relief to Optimization

(32:15) Building and Training Longevity Medicine Workforce

(35:40) Changing Medical Education and System Reform

(37:20) Making Premium Care Accessible to Middle America

(39:10) Conclusion

Today, I'm joined by Dr. Roozbeh Ghaffari, co-founder and CEO of Epicore Biosystems.

Epicore Biosystems makes a sweat-sensing wearable that monitors hydration, electrolytes, and other key biomarkers for performance, wellness, and industrial safety.

In this episode, we discuss the need for real-time hydration tracking.

We also cover:

• Expanding from sports to workforce and wellness use

• Scaling biometric tech through enterprise partnerships

• Advancing biomarkers beyond hydration for full-body insights

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Epicore's Website: https://epicorebiosystems.com/

Epicore's LinkedIn: https://www.linkedin.com/company/epicore-biosystems/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Roozbeh's Background and Epicore Overview

(02:00) Evolution from Sports Performance to Broader Applications

(04:15) The Need for Hydration Monitoring Technology

(07:15) Product Portfolio and Partnership Strategy

(10:20) Integration Challenges with Existing Wearables

(13:00) Enterprise Partnership Structure and Scalability

(16:45) Industrial Athletes vs Sports Performance Markets

(21:25) Value Proposition for Industrial Safety Applications

(24:40) Market Strategy: Sports vs Industrial Focus

(27:40) Recent Funding and Connected Platform Development

(31:25) Intersection with Longevity and Preventative Health

(34:35) Future Roadmap and New Product Capabilities

(37:05) Conclusion

Today, I'm joined by Dugal Bain-Kim, co-founder and CEO of Lifeforce.

Scaling longevity care, Lifeforce's telehealth platform helps people optimize health through comprehensive testing, coaching, supplements, and pharmaceuticals.

In this episode, we discuss making longevity medicine accessible and actionable.

We also cover:

• Partnering beyond traditional wellness spaces

• Translating health data to actual behavior change

• Combining AI and humans for personalized support

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Episode 168: https://insider.fitt.co/168-dugal-bain-kim-co-founder-ceo-of-lifeforce

Lifeforce's Website: https://mylifeforce.com

Dugal's LinkedIn: https://www.linkedin.com/in/dugal-bain

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:10) State of Lifeforce and Longevity Industry Evolution

(04:10) From Data Overwhelm to Actionable Curation

(08:00) Clinical Framework: Three Pillars of Longevity Medicine

(10:10) Translating Data into Real Health Outcomes

(13:00) Role of AI in Longevity Medicine Practice

(16:30) Behavior Change and Protocol Adherence

(18:25) Integration with Traditional Healthcare System

(24:15) Enterprise Channels and Partnership Strategy

(28:20) Strategic Partnerships Beyond Health and Wellness

(30:10) Longevity vs Preventative Health Positioning

(34:25) Future Roadmap and Member Experience Evolution

(37:15) Conclusion

Today, I'm joined by Alex Mather, founder and CEO of Eternal.

Redesigning healthcare for the physically active, Eternal combines bloodwork, DEXA scans, VO2 max tests, MD consults, coaching, and more to support peak performance at every age.

In this episode, we discuss high-performance healthcare.

We also cover:

• Finding joy in long-term health habits

• Offensive vs. defensive care strategies

• Alex's experiences at Strava and The Athletic

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Eternal's Website: https://eternal.co/

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:15) Alex's Background: From Strava to The Athletic to Eternal

(05:15) The Genesis of Eternal and Target Audience

(08:00) Healthcare for the Health-Obsessed Population

(13:00) The Eternal Product: Assessment and Strategy

(16:00) Offense vs. Defense in Healthcare Approach

(20:40) Building a Constellation of Experts

(23:15) Performance as Prevention Philosophy

(27:00) Big Rocks vs. Little Pebbles Strategy

(31:00) Finding Joy in Long-Term Health Habits

(36:00) Strategy and Intentional Goal Setting

(38:15) Vision for the Future of Personalized Health

(40:40) Next 12-18 Months and Expansion Plans

(43:05) Conclusion

Today, I'm joined by Jason Goodman, co-founder of Bathhouse.

A communal oasis, the Brooklyn-born concept combines ancient bathing rituals, elite bodywork, and modern design to help guests look, feel, and perform their best.

In this episode, we discuss reimagining the traditional bathhouse for wellness consumers.

We also cover:

• Bathhouse's genesis

• Why day passes outperform memberships

• Bringing experiential hospitality to sauna culture

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://abathhoused.com/

IG: https://www.instagram.com/bathhouse

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:10) Jason's Background and Bathhouse Overview

(04:35) Genesis of Bathhouse and Early Sauna Experiences

(07:15) Nightlife Experience and Business Model Development

(09:15) Evolution of Customer Expectations and Onboarding

(12:50) Education vs. Experience Philosophy

(16:25) Building Community and Social Connection

(22:55) Business Model Breakdown and Revenue Streams

(28:15) Day Pass vs. Membership Strategy

(32:45) Competition and Rising Wellness Trends

(39:00) Scaling Strategy and Future Locations

(42:55) Design Philosophy and Unique Location Identity

(45:40) Conclusion