Fitt Insider

Today, I'm joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training.

After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox.

In this episode, we discuss the company's progressive, results-driven approach to group fitness. Plus, we cover Xponential Fitness's acquisition of BFT and Cam's goals for international growth.

In this episode, you'll learn:

• Why traditional studio business models hinder consistency • How Cameron sees AI impacting group fitness and personal training • What BFT's deal with Xponential Fitness means for the company's future

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

BFT Website: https://www.bodyfittraining.com/ BFT IG: https://www.instagram.com/bft_global/ Cameron's Email: [email protected]

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:25) Philosophy behind Body Fit Training (05:30) Programming challenges in group fitness (09:07) The challenges of starting a franchise business (09:53) The origin of functional fitness in Australia (11:52) Shifting focus to best practices in the fitness industry (17:45) The key factors in a franchise business (18:50) Implementing high performance philosophy in group fitness (20:16) Consistency as a challenge and opportunity in fitness industry (26:14) The motivation behind starting Body Fit Training (28:15) The acquisition partnership with Xponential Fitness (33:59) Future growth and partnerships (37:24) Using technology and AI to enhance the member experience (39:55) The future role of human coaches in the fitness industry (42:28) Conclusion

Today, I'm joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.'s training regimen.

No stranger to celebrity brand building, James previously advised on Beyonce's Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he's growing Mayweather Boxing + Fitness into a generational name.

In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more.

In this episode, you'll learn:

• What Floyd's role is in the company • Keys to a successful celebrity partnership • Mayweather Boxing + Fitness's sustainable marketing strategies

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Mayweather Boxing + Fitness Website: https://mayweather.fit/ Mayweather Boxing + Fitness Franchising Website: https://mayweatherfranchise.com/ Mayweather Boxing + Fitness IG: https://www.instagram.com/mayweatherboxingfitness/ Floyd Mayweather's IG: https://www.instagram.com/floydmayweather/

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:53) James Williams background (04:57) About Mayweather Boxing + Fitness Franchise (08:41) Marketing strategy and building the brand (12:02) Leveraging celebrity endorsements and social media channels for business growth (13:43) Floyd Mayweather's Jr's business approach (17:59) Creating a boutique fitness concept (22:10) Maintaining product authenticity instead of chasing trends (24:01) Fitness franchise growth and expansion (26:52) Expanding through new business lines (31:28) Growth Strategies (34:36) Talent acquisition and recruitment for the company (36:51) Conclusion

Today, I'm joined by Jeffrey Kaditz, founder & CEO of Q Bio, a company democratizing personalized preventive health with streamlined whole-body MRI's and digital twin technology.

An engineer and serial entrepreneur, Jeffrey's tackled everything from fintech to mobile gaming. Now, he's revolutionizing healthcare at Q Bio, building a platform that promises to help doctors detect disease and diagnose root causes early.

In this episode, we discuss the company's clinical digital twin technology. Plus, Jeffrey shares his vision for making the Star Trek Medbay a reality and talks us through an automated physical exam of the future.

In this episode, you'll learn:

• Why Q Bio is more than an elective whole-body MRI company • What Jeffrey sees as the biggest bottleneck in preventive healthcare • How the company's machine-learning technology predicts health over time

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Q Bio's Website: https://www.q.bio/

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters:

(00:00) Introduction (01:09) Q Bio and its mission (03:53) Gathering and measuring human body data in a cost efficient manner (06:24) The possibility of fully automated physical exams in the near future (08:01) Challenges with interpreting and utilizing large amounts of health data (09:34) Developing a software platform to integrate health information (11:23) MRI scans are not currently financially feasible for the average person (13:54) Building a solution to replace MRI's (15:42) The challenges of current whole body MRI technology (18:00) What the Q scan looks like today, and what it will look like in the future (19:44) Biochemical analysis is the bottleneck of cost and quick results (22:58) Q Bio's business model (24:43) Quantifying change in the human body (26:16) D2C or partner with healthcare facilities/companies? (28:57) Creating a solution that is more scalable and affordable than MRI's (30:02) Estimated cost of a Gemini scan today (30:51) Estimated timeline for when Q Bio will be accessible to everyone (32:50) Future vision and current science bottlenecks of the Gemini scan (34:07) Is automated personalized preventive health a possibility? (37:03) Other problems that if solved would dramatically improve healthcare (37:49) What's on the horizon for Q Bio and where to follow along (38:48) Conclusion

Today, I'm joined by Jesse Itzler, serial entrepreneur, NYT bestselling author, and co-owner of the Atlanta Hawks.

Jesse's success crosses industries, with past exits including Zico Coconut Water, Alphabet City Sports Records, and Marquis Jet.

Now, he's leveraging his love of endurance sports to scale his two latest ventures, apparel line All Day Running Co. and event company 29029 — both highlighting physical challenge as a force for transformation.

In this episode, Jesse discusses prioritizing health, forging community, and sharing his experiences with others. Plus, we discuss how his own values have evolved over time.

In this episode, you'll learn:

Jesse's reflections on founding, running, and selling five companies How a lifelong focus on health and wellness has kept him energized What motivated him to start his running and endurance event businesses

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Jesse's Website: https://jesseitzler.com/ Jesse's IG: https://www.instagram.com/jesseitzler/?hl=en All Day Run Co Website: https://www.alldayrunningco.com/ Running Man Festival: https://www.alldayrunningco.com/pages/runningman 29029 Website: https://29029everesting.com/

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters:

(00:00) Introduction

(01:15) Jesse's background as a serial entrepreneur

(02:35) Being an entrepreneur and maintaining a healthy lifestyle

(04:16) Achieving success without sacrificing health

(08:22) Modern accessibility to health and wellness information

(09:33) Identify what healthy habits work for you

(11:40) Jesse's diverse set of experiences

(17:23) Your unique experience is your expertise

(19:16) Maintaining motivation after achieving success

(20:54) Jesse's mission to build community and outdoor events

(26:52) Community building

(30:24) Jesse's hiring approach as his life progresses

(34:09) Future road map

(36:43) Conclusion

Today, I'm joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches.

With experience working at companies like AirBnB and Spotify, Taylor's passionate about applying tech's lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, onboarding, programming, and more for seamless end-to-end user experience.

In this episode, we discuss how Taylor's background as an athlete and Big Tech designer informed his approach to building fitness-specific software tools. Plus, we discuss the company's growth strategy and path to product-market fit.

In this episode, you'll learn:

• Why being the first mover isn't always best • How Taylor turned his passions into a competitive business advantage • Superset's product-led growth strategy and decision to scale sustainably

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Superset Website: https://www.supersetapp.com/ Superset IG: https://www.instagram.com/supersetapp/?hl=en

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:15) Taylor's Background (03:23) Origin story of Superset (08:12) Taylor's learnings from product designing in Big Tech (11:22) Aligning the company mission with customer goals (14:19) Types of tools Superset provides health and fitness coaches (19:16) Less is more design philosophy (20:48) Platform-first approach (23:31) Scaling sustainably and not being the first mover (27:11) Ideal customer profile (31:13) Growth strategy and future roadmap (35:41) Conclusion

Today, I'm joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling's US presence.

Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy backing from NBA player Kevin Durant, NFL player Jalen Ramsey, and DraftKings CEO Jason Robins, among others.

In this episode, we discuss the NCL's gender-equal approach, its strategies for engaging recreational cyclists in the metaverse, and plans to grow the sport in the US.

In this episode, you'll learn:

• The four key pillars for launching a successful sports league • How Paris is applying his learnings as a 2x-exited healthtech entrepreneur • The NCL's roadmap for building a diverse, values-oriented professional league

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

NCL's website: https://nclracing.com NCL's IG: https://www.instagram.com/nclracing

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (01:44) Paris' and the NCL's background (03:32) Identifying the opportunity to create a cycling league (06:34) NCL's 4 pillars of fandom (09:17) The rise of niche sports (13:07) Incorporating the metaverse into NCL (14:08) Making competitive cycling a feasible career (16:23) NCL race format and locations (21:05) The leagues business model (23:26) Founding a league with diversity, equality, and strong values (29:58) Improving access to cycling (33:40) Current track record and future roadmap (35:55) Conclusion

Today I'm joined by Shizu Okusa, founder and CEO of Apothékary, a supplements company rooted in East-meets-West wisdom.

After exiting her first business in 2019, Shizu set out to disrupt synthetic supplements by launching a platform that makes plant-medicine fun and accessible. Combining ancient ritual and modern science, Apothékary's adaptogenic blends trade chemical ingredients for clean herbal alternatives.

In this episode, we discuss Apothékary's East-meets-West ethos. Plus, we talk about bootstrapping growth, expanding into offline experiences, and developing science-backed supplements.

In this episode, you'll learn:

• What Shizu's learned being a repeat wellness entrepreneur • How Apothékary grew to $25M ARR sans venture funding • Apothékary's philosophy and process for product development

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Apothékary's website: https://www.apothekary.co/ Apothékary's IG: https://www.instagram.com/apothekaryco/ Shizu's email: [email protected]

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (01:34) Shizu's Background (04:20) Learnings as a 2nd time founder (07:37) Differentiation in a competitive industry (11:08) Apothékary's growth and capital strategy (15:46) Journey from $0 to $25MM ARR (18:49) Current product offerings (20:50) Apothékary's retail business (24:12) How consumers discover wellness products (26:40) Realizations from Shizu's 7 day Vipassana Meditation Retreat (30:04) Expanding into offline wellness experiences (34:14) Working with investors that trust your vision (36:56) Product development and clinical trials (40:38) Conclusion

Today, I'm joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app.

A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe's live streamed YouTube workouts attracted audiences of 955K+, earning him a Guinness World Record and the honor of being knighted for his help keeping the UK healthy.

In this episode, he chats about expanding the brand beyond his social presence to build a holistic health app. Plus, we discuss the importance of authenticity, exercising for mental health, and helping kids get active.

In this episode, you'll learn:

• How Joe went from personal trainer to fitness entrepreneur • How he stayed motivated when only a few people came to his classes • The Body Coach's plan for helping millions learn to love exercise

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

The Body Coach App: https://www.thebodycoach.com/

The Body Coach YouTube: https://www.youtube.com/channel/UCAxW1XT0iEJo0TYlRfn6rYQ

Joe Wick's Documentary: https://www.primevideo.com/detail/Joe-Wicks-Facing-My-Childhood/0R469JAZEV2VR5NWG94ST78Z7H

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:50) The Body Coach's origin story and evolution (05:25) PE with Joe during the COVID lockdown (10:57) Balancing building a business and making a genuine impact (15:56) Combating burnout as the face of a business (20:14) The Body Coach app (23:11) Ad Read (26:03) Making fitness fun for everyone (30:31) Joe's difficult upbringing and how exercise helped his mental health (33:40) Joe's mission of getting more people to move (40:03) Advice for people building communities (44:13) Conclusion

Today, I'm joined by Dylan Beynon, founder & CEO of Mindbloom, a psychedelics-assisted therapy platform.

After discovering the transformative potential of psychedelics, Dylan Beynon founded Mindbloom to empower individuals to improve their mental and emotional well-being through guided psychedelic experiences, meditation, and coaching. Facilitated by trained guides, the telemedicine platform employs clinician-prescribed ketamine therapy to alleviate symptoms of depression, anxiety, and PTSD.

In this episode, we talk about barriers to care during a national mental health crisis. Plus, we explore navigating at-home psychedelic experiences and Mindbloom's plans should psilocybin (aka "magic mushrooms") become legal.

In this episode, you'll learn:

• How ketamine therapy radically changed the lives of Dylan and his family • The difficulties of working in heavily regulated industries • Mindbloom's therapy process and how they team up with mental healthcare providers

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Mindbloom's Website: https://www.mindbloom.com/ Mindbloom's socials: @mindbloom Dylan's LinkedIn: https://www.linkedin.com/in/dylanbeynon/

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:34) About Mindbloom (03:44) Ketamine therapy (07:57) The mental health crisis (12:29) Treating mental illness with SSRIs vs. ketamine therapy (19:39) Healthcare professionals utilizing ketamine therapy at their practice (22:54) Regulatory considerations and challenges (28:04) Patient testimonials are the best marketing (30:51) Future roadmap (33:58) Improving treatments for mental illnesses (37:32) Views on legalization of psychedelic drugs (41:48) Key Takeaway (43:09) Conclusion

Today, I'm joined by Sam Polk, co-founder & CEO of Everytable, a food company making nutritious, made-from-scratch meals available at fast-food prices.

Sam Polk, a former Wall Street trader turned social entrepreneur, founded Everytable with the aim to address food inequality by providing affordable, convenient healthy meals to underserved communities. Upending the traditional restaurant model, the company uses centralized, chef-led kitchens to supply grab-and-go storefronts, commercial SmartFridges, and direct-to-consumer offerings.

In this episode, we learn about Everytable's variable pricing model that adjusts based on the median income level of the zip codes it serves. Sam also shares his views on preventative health and fixing the food system.

In this episode, you'll learn:

• Why the American food system is fundamentally broken • Everytable's hyper-efficient strategy to bring healthy meal prices down • Sam's plans to disrupt fast-food and advocate for food as medicine

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Everytable's Website: https://www.everytable.com/ Everytable's IG: https://www.instagram.com/foreverytable/ Everytable's TikTok: https://www.tiktok.com/@everytable Sam's LinkedIn: https://www.linkedin.com/in/polksam/ Sam's Email: [email protected]

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor

Chapters: (00:00) Introduction (01:49) About Everytable (03:56) Initial concept and evolution (08:36) Why people choose fast food over healthy food (10:40) Creating healthy meals at fast food prices (12:39) Evolution of food production (16:45) Driving prices for healthy meals down by optimizing production (23:14) Adjusting meal prices based on income levels of the community (25:56) Effectively solving health and wellness problems (28:53) Where healthcare and food meet (32:26) We know we should eat healthy, but it's hard to do (33:46) Everytable's marketing strategy (38:28) Long-term vision for the business (41:40) Conclusion