Fitt Insider

Today I'm joined by Jon Carder.

Jon is the co-founder and CEO of Vessel — an at-home diagnostics company helping users optimize their health.

In this episode, we talk about using blood and urine tests to measure biomarkers. How Vessel sold 100K test kits as part of its pre-order campaign. Jon shares his plan to launch a connected, health-tracking toilet. And we discuss the company's mission to put a diagnostic lab in the palm of every hand.

More from Jon

Jon Carder is a serial Internet entrepreneur. After starting his first company, eHeaven.com, at the age of just 19 (which led to a short-lived early retirement at 27), his determination to build and innovate drove him to launch a series of multi-million-dollar online businesses: ClientShop.com, MojoPages.com, Mogl.com, and Empyr.com. Today, Carder serves as CEO and co-founder of Vessel, an in-home wellness tracking company that instantly and accurately uncovers what your body really needs.

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Fitt Insider is a newsletter and podcast dedicated to the business of fitness and wellness.

Join industry-leading operators and investors by subscribing: http://insider.fitt.co

Let's talk about the business of wellness…

My guest today is Ian Mullane, Founder, and CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. With a passion for analytics and a career that spans 20 years in predictive trading and risk models, Ian built Keepme with the intention of solving a problem experienced in fitness studios all around the world. 

In this episode, we learn more about Ian’s passion for data and insights, how a charity boxing match sparked his curiosity into wellness, and how this came together in the form of a business. We also hear how Ian is still to this day iterating the Keepme business model, the importance of staying connected with your customers, and why this business is only a success if their customers are a success. 

If you haven’t already, get your complimentary copy of Ian’s recently published white paper, The Fitness Future: Rules of Engagement.

Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Jeff Byers.

Jeff is the CEO of Amp Human — a human performance company helping athletes unlock their potential.

In this episode, we talk about Amp's evolution from a single product into a platform. Jeff's plan to build a system around human performance. How the company gained traction in the Tour de France, NFL, and United States military.

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Jeff Byers is the co-founder and CEO of Amp Human-- a human performance company and venture-backed startup based in Park City, Utah. They work with the world's best athletes and teams, including Super Bowl and Stanley Cup Champions, and Tour de France winners. In addition, Amp Human has assembled one of the best scientific advisory boards in the industry to help push innovation and research forward. Their flagship product, PR Lotion, gives the body more bicarb (a natural electrolyte) to neutralize lactic acid in muscles which allows athletes to push harder, feel better, and go longer.

Prior to starting Amp Human, Jeff was an early member of a biotech company for 3 years, which inspired him to build Amp Human. At the biotech he and his co-founder saw an opportunity within the biotech to leverage its technology outside of medicine and in the human performance space and establish themselves at the forefront of human performance.

Before his business career, Jeff attended the University of Southern California, where he was a 2-time captain and a multiple year starter for their championship football team. While playing he graduated with his undergraduate degree in 3 years and proceeded to earn his masters in business administration before entering the NFL. He had a 4 year career in the NFL, mostly for the Carolina Panthers, serving as a backup but also starting a handful of games

Let's talk about the business of wellness…

My guest today is Brendan Brazier, Co-Founder of Vega and Pulp Culture, bestselling author of the Thrive book series, Venture Partner at Blue Horizon Ventures, and an Executive Producer of The Game Changers film. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and now invests in and works with socially responsible food and tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.

In this episode, Brendan shares his passion for functional ingredients and why this drives product innovation. We also hear how he switches off from work (usually a run or bike ride) which allows him the space to think creatively and develop those incredible new ideas. We discuss finding the right people to support your vision and how a Founder shouldn’t just assume the role of a CEO, it should actually be about finding the right person, with the right skills to do the job. 

Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Brian Reilly.

Brian is the co-founder and managing partner of Will Ventures — an early-stage firm investing across health & wellness, media, and consumer products.

In this episode, we discuss the firm's $55M inaugural fund. We take a closer look at a few of their portfolio companies — including Elo, Liteboxer, and Breathwork. Then Brian talks through ideas and untapped opportunities he's interested in backing.

Let's get into it.

More from Brian

Brian brings a diverse professional background to bear on his work, with experience spanning the sports, fitness and healthcare sectors and across technologies (wearables, disposables, artificial intelligence, machine-learning) and business environments (VC-funded startups and investment firms).

In addition to his investment expertise, Brian has deep technology experience, gained as a Founding Member and the Director of Product and Research at the Sports Innovation Lab, the premier sports technology research and advisory firm, and as a product manager at MC10, where he was responsible for the development and commercialization of next-generation sports, fitness and healthcare wearables and software systems for big data storage and machine-learning.

Brian earned a bachelor's degree in economics from Harvard University and was a member of the college's varsity football team. He is from East Windsor, New Jersey.

> Brian's Twitter and LinkedIn

> Will Ventures Twitter (company)

More from Fitt Insider

Fitt Insider is a newsletter and podcast dedicated to the business of fitness and wellness.

Join industry-leading operators and investors by subscribing: http://insider.fitt.co

Let's talk about the business of wellness…

My guest today is Thang Vo-Ta, Co-Founder and CEO of pioneering fem-care brand, Callaly. With 70% of tampon users opting to also use a panty-liner, Thang and his two Co-Founders set about to revolutionise the stagnant market and develop the tampliner - a combination of an organic cotton tampon and mini-liner. 

In this episode, we talk about why the fem-care sector has for decades fallen short of gold standards, why more than ever inclusivity in the sector is needed, and how Thang and his team are pushing boundaries in the space to honour women and the planet. We also dive into the importance of patent protection, what the brand is doing with its £13.2 million of investment and why being a B Corp is hard work, but worth it. 

Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Harpreet Singh Rai, CEO of Oura — makers of a health-tracking smart ring.

In this episode, we talk about the evolution of wearables from step counting to health monitoring. We discuss Oura's focus on accurate, actionable data. And Harpreet explains why he thinks competition from Apple, Amazon, and Google is actually a good thing.

More from Harpreet

Harpreet Singh Rai is the Chief Executive Officer of Oura and a member of its board. His purpose is to be part of a team that is committed to improving population-level health and wellbeing. Under his leadership, Oura has grown to a team of over 150 employees and has launched its generation 2 ring, shipping over 300,000 units to 98 different countries. He is responsible for Oura's vision and strategy and guides decisions that ensure the organization's financial health. Before joining Oura in 2017, Harpreet was a portfolio manager who led the technology, media and telecom portfolio at Eminence Capital for 9 years. He began his career working in Morgan Stanley's merger and acquisitions group. Harpreet studied electrical engineering at the University of Michigan.

More from Fitt Insider

Fitt Insider is a newsletter and podcast dedicated to the business of fitness and wellness.

Join industry-leading operators and investors by subscribing: http://insider.fitt.co

Let's talk about the business of wellness…

My guest today is Anna Brightman, Co-Founder of circular beauty brand, UpCircle. In 2015, Anna and her Co-Founder (also her brother) Will, came up with the idea to repurpose cafe’s and restaurants used coffee grounds.

In this episode, Anna shares her insights into starting a purpose-led beauty brand that’s reliant on waste, how investors initially reacted to the idea, and why a Virgin Startup Loan helped the siblings get the business off the ground. We also talk about the reality behind pitching on Dragon’s Den and how to stand out in the competitive beauty landscape. 

Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Today I'm joined by Brett Thomas.

Brett is the co-founder and managing partner of CAVU Venture Partners — a leading venture capital firm investing in better-for-you food and beverage brands, as well as companies across health and wellness.

In this episode, we discuss the evolving definition of health and how it's broadening the firm's thesis. We explore the art, science, and luck behind investments in Beyond Meat, Vital Proteins, Hims, and Thrive Market. And Brett talks about CAVU's role in a new $225M SPAC targeting the health and wellness space.

More from Brett

Brett Thomas is the Co-Founder and Managing Partner of CAVU Venture Partners. Prior to co-founding CAVU in 2015, Brett was the founder of Thematic Capital Partners, a private investment vehicle focused on private/public equity investments in the consumer sector. Before entering into the consumer investing space, Brett worked at Scout Capital Management for 5 years, a long-short hedge fund focusing on special situations with over $9B in AUM based in NYC. He is a graduate of Boston College, with a concentration in Finance, and was a Division I Student Athlete. In 2017, Brett was elected to Boston College's prestigious "40 under 40 list" and was named a "Consumer Catalyst" by Forbes as one of the top dealmakers and influencers in the consumer space. In his spare time, he enjoys spending time with his 3 kids and wife and rooting for all professional Cleveland sports teams, hoping one day to see the Cleveland Indians win a World Series!

More from Fitt Insider

Fitt Insider is a newsletter and podcast dedicated to the business of fitness and wellness.

Join industry-leading operators and investors by subscribing: http://insider.fitt.co

Let's talk about the business of wellness…

My guest today is Huib van Bockel, ex Marketing Director at Red Bull and Founder of 100% plant-based energy drink, TENZING. Since launching in 2016 TENZING has been recognised as the fastest-growing energy drink in the UK for three years running, grown 300% year on year, and as of July 2020 - following a savvy advertising campaign with Channel 4 - increased national brand awareness from 8% to 25%. 

In this episode, Huib shares the truth about starting a bootstrapped business, advice about getting product to market quickly, and five fundamental principles for raising investment. We also talk about TENZING’s environmental ambition to become carbon neutral and how they’re also supporting their subscribers to do the same. 

Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.