Fitt Insider

Today, I'm joined by Bobby Bitton, co-founder and CEO of O Positiv.

Addressing topics like PMS, vaginal health, and pregnancy, O Positiv's supplements tackle generational taboos to address women's needs from first period to postmenopause.

In this episode, we discuss building a category-defining women's health brand.

We also cover:

• Why going deeper beats going wider
• Scaling from DTC to omnichannel retail
• Winning with TikTok Shop and creator-led marketing

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O Positiv's Website: https://opositiv.com/

Instagram: www.instagram.com/opositiv/

Tiktok: www.tiktok.com/@opositiv

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(00:28) O Positiv overview

(02:27) Co-founder dynamics

(04:12) Getting their start

(05:01) Flow product and PMS relief

(05:50) Brand voice and approach

(07:30) Split talent and domain expertise

(08:20) Company scale and revenue

(09:35) Category leadership

(10:40) White space strategy

(15:00) Product innovation pipeline

(18:20) Retail expansion and partnerships

(20:30) Profitability trajectory

(21:35) Marketing evolution

(23:00) DTC to omnichannel shift

(25:15) Measuring incrementality

(30:00) Deeper not wider strategy

(31:45) Focus and team clarity

(32:25) Where to find

(33:49) Conclusion

July 31, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Function Health secures $450M non-dilutive financing from General Catalyst, using diagnostics as the entry point to build a continuous preventive health platform
• Spotify introduces Running Mode, an AI-powered experience creating personalized running playlists with coaching prompts as platforms compete on fitness engagement
• The FTC, joined by California and Utah, sues Hims & Hers over health data sharing and subscription practices, which the company denies and plans to fight

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

July 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• World Economic Forum report finds fall-proofing homes, more activity, and hearing aids could save $5.8T by 2040, reframing prevention as a business strategy
• IWSR research finds 74% of legal-age Gen Z drink alcohol, nearly matching adults, as younger consumers redefine engagement rather than abandon it
• Doctronic acquires pediatric telehealth company Summer Health, extending its AI care platform to families while gaining proprietary pediatric data

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

July 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Cleveland Clinic and the NBPA partner on athlete performance and data, exploring athlete-owned infrastructure to extend elite insights into broader sports medicine
• Samsung unveils Samsung Health Assistant, an AI coach combining phone, watch, and ring data with new cardiovascular features and physician connections
• International Spa Association reports US spa revenue hit a record $23.5B in 2025 with 191M visits, as operators add recovery-focused services amid staffing pressures

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

July 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Throne raises $10M Series A to expand its AI-powered toilet sensor beyond gut health, betting the bathroom is the next frontier for passive diagnostics
• Nike and Hyperice unveil the Air Zoom Hyperslide, a recovery sandal with built-in heat and vibration therapy, embedding recovery into everyday footwear
• FDA advisory committee votes to recommend compounding six peptides including BPC-157 and MOTS-c, potentially creating a legal pathway out of the gray market

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

Today, I'm joined by Jenny Duan, co-founder & CEO of Clair Health

Launching in November, Clair's wrist-worn wearable leverages a multimodal sensor and female biology world model to unlock continuous, noninvasive hormone monitoring.

In this episode, we discuss building the data infrastructure for women's health.

We also cover:

• The perimenopause opportunity
• Designing a proprietary sensor stack
• Moving toward medical device status

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Website: https://wearclair.com/ Instagram: https://www.instagram.com/clair_health

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:30) Clair product overview (02:02) Wearable design and form factor (03:00) Women's health landscape (05:40) Hormone tracking solutions gap (06:36) Technology and sensors (08:00) Accuracy and calibration (09:15) Homeodynamic vs. homeostatic (11:30) Clinical applications (13:15) Perimenopause opportunity (14:50) Female founder experience (17:00) Fundraising and team building (20:00) Investor conversations (21:20) Demand signal and waitlist (22:00) Launch strategy (25:10) Healthcare integrations (27:45) Staying laser-focused (29:41) CEO daily priorities (31:20) Clinical trials and strategy (32:12) Consumer vs. medical balance (33:05) Voice AI and app experience (35:02) Where to find (35:54) Conclusion

July 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• GlossGenius raises $44M at $1.15B valuation and rebrands as Genius AI, expanding beyond beauty into fitness and med spas with AI back-office tools
• Science Corp receives European approval for its Prima retinal implant, one of the first commercial neurotech devices restoring partial vision for macular degeneration
• Hilo raises $19M to bring its wearable blood pressure platform to the US, pairing a screenless device and FDA-cleared cuff with AI coaching

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

July 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• The Trump administration announces $5B+ for the Genesis Mission, a government-wide AI initiative uniting 15 agencies to accelerate scientific and drug discovery
• Garmin acquires TrainingPeaks and TrainHeroic, adding endurance and strength coaching to evolve from device maker into a full-stack performance platform
• Whoop names cardiologist Dr. Ami Bhatt as chief medical officer, adding clinical credibility ahead of an expected IPO as wearables take on health functions

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

July 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Garmin launches CIRQA Smart Band, a screenless, subscription-free wearable, as hardware becomes table stakes and data interpretation becomes the real battleground
• Kalshi partners with AppliedXL to launch prediction markets forecasting clinical trial outcomes and FDA decisions, making drug development probabilities tradable
• American Heart Association guidance finds up to 400mg of caffeine daily is safe for most adults and may reduce heart disease risk, while warning on energy shots

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]

July 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• Samsung Biologics acquires PolyPeptide Group for $1.8B, expanding into peptide manufacturing as GLP-1 demand makes production capacity the real bottleneck
• Vital Signals unveils Signal Ring, a cuffless smart ring measuring blood pressure continuously, with preorders at $399 ahead of an October launch
• LeBron James says Nike's path forward starts with reconnecting to the communities and young consumers that built the brand amid slowing growth

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

Subscribe to our newsletter → insider.fitt.co/subscribe

Work with our recruiting firm → https://talent.fitt.co/

Follow us on Instagram → https://www.instagram.com/fittinsider/

Follow us on LinkedIn → linkedin.com/company/fittinsider

Reach out → [email protected]