00:00 –  Intro

02:15 – Clifford’s background & experience with Amazon accounts

06:00 – Common mistakes in messy Amazon accounts

09:30 – Fix 1: Cleaning up ad campaigns

13:20 – Fix 2: Optimizing product targeting

17:10 – Fix 3: Using automatic campaigns strategically

21:30 – Fix 4: Managing “Previously Viewed” placements

26:00 – Fix 5: Testing and leveraging Creator Connections

31:20 – Additional tips & tricks for account organization

36:40 – Clifford’s advice for long-term success

41:15 – Q&A / Audience questions

44:00 – Key takeaways
🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ 
• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
• Our guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.
• Why the ‘Perfect’ Amazon PPC Account Is a Myth?
• Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
• The One Activity That Will Fix Your ACOS in 2025
• The Easiest Amazon PPC Fix You’re Probably Ignoring
• What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? 
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clifford Donovan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno