When Fiverr, one of the world's largest freelance marketplaces, spent more than a fiver on their own rebrand, it raised many eyebrows. James Greenfield of Koto gives us the behind-the-scenes take on the ethics behind the decision to accept the project, the creative process, and how they handled the backlash.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, fact-checked by Jill Jefferies, co-written by Pamela Henman and edited by Matt Owen