Toolbox for the Trades

Fix Sales First: The Key to Growing Your Commercial Service Business


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What’s really holding your commercial service department back? In this episode, Jennifer Shooshanian, Senior Service Coach at Business Development Resources (BDR), reveals how she transformed an underperforming team into a profitable, high-performing commercial service operation. She also shares the hard-won strategies and lessons she’s learned from over 20 years of managing and coaching teams so you can build your own foundation for sustainable growth. 


Join us as we discuss: 


  • [2:48] Why documenting your organization’s processes is crucial

  • [16:01] How to build a strong commercial service department

  • [20:14] Fix sales first: Why pricing comes before everything else

  • [29:29] The power of commercial maintenance agreements

Check out these resources we mentioned during the podcast:

  • Pantheon 2025

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here


Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


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Toolbox for the TradesBy ServiceTitan

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