September 23, 2025

Fleur & Keshia East on West African flavours, family recipes and supporting each other

50 minutes

Join Fleur & Keshia East as they share the inspiring story behind Curl Kitchen, the innovative brand that blends the worlds of food, family, and haircare. In this episode, the sisters open up about their journey as entrepreneurs, the cultural traditions that shaped their vision, and how food became a powerful symbol of love and connection in their lives. Discover how Curl Kitchen was born from a passion for celebrating natural beauty and heritage, and learn how Fleur & Keshia have created a unique synergy between nourishing recipes and holistic haircare. There is, of course, also talk about Fleur’s time on X Factor and Strictly Come Dancing. From heartfelt family memories to practical tips for embracing your roots, this conversation is packed with insights, laughter, and inspiration.

Fleur East is a versatile performer, presenter, and broadcaster with credits across music, television, and film. She currently stars in the BBC drama Phoenix Rise and has also appeared in Ted Lasso and the feature film Tomorrow Morning. Fleur first rose to prominence as runner-up on The X Factor, becoming the first contestant to top the UK iTunes chart during the show. Since then, she has established herself as a popular broadcaster, fronting Hits Radio’s Breakfast and Saturday Morning shows, co-hosting ITV’s The Void with Ashley Banjo, and presenting on Ant and Dec’s Saturday Night Takeaway. In 2020, she launched her successful podcast The Reality of Reality TV. Fleur also wowed audiences as a finalist on Strictly Come Dancing in 2022, confirming her status as one of the UK’s most dynamic entertainers.

Keshia East is a London-based make-up artist, content creator and entrepreneur whose work champions self-love and natural beauty. As the founder of No Knot Co Ltd, she designs hair tools tailored for waves, afros, curls and kinks — a business born from personal experience and launched during lockdown in 2020. Keshia studied History at Queen Mary University, building freelance make-up experience before growing a sizeable digital audience. Keshia regularly posts tutorials, hair hacks, product reviews and beauty advice on social media. She’s worked with major brands like MAC Cosmetics, Benefit, Superdrug, and Beauty Bay, and is recognised as a role model for young women, especially women of colour, in the beauty industry.

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