June 04, 2024

Flexible CSA logistics: Alex Ball of Old City Acres in Michigan on out-of-home delivery, website customization, last mile logistics and so much more

1 hour 27 minutes

Alex Ball started his farm when he was 14, so he’s had a lot of opportunities to refine the model over the years! He shares how and why he has moved the farm many times, and how he landed on the flexible CSA model he’s now using. This model allows for flexibility for the farmer by sourcing some of the produce from other growers. Plus, the credit-based system allows a wider group of people to participate, who might not otherwise be able to commit to a full box of food every week.

We also talk about what last mile logistics is, and how Alex has used it to make CSA drop off efficient for him with out-of-home delivery, and efficient for the customer as well by finding dropoff sites in high-traffic locations. He tells us how he has made extensive use of plugins in a Wordpress website to get a customized CSA interface that lets his customers choose exactly what they want from week to week. Alex is also one of the hosts of the No-Till Market Garden Podcast, and we talk about how he found his voice as a podcaster interviewing fellow farmers.

Connect with Alex:

Website: https://www.oldcityacres.com

Instagram: @oldcityacres

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