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In this episode, we will be joined by Caleb Blair, Founder and CEO of Monkeywrench Marketing. Caleb, a former airborne infantry member and remodel contractor, discovered his passion for marketing during his years as a contractor. He has since built a successful company that helps contractors stand out in their communities and be top of mind among potential customers.

Caleb will discuss the challenges that small retailers and contractors face when competing with larger companies that have significant resources to invest in marketing and training programs. He will explore why some big box stores are able to "brainwash" the public into favoring them, despite potential shortcomings in the quality of their services or products.

Caleb will also share insights on how contractors can better integrate with their communities and differentiate themselves from larger competitors. He will discuss the importance of building strong relationships with customers, providing exceptional service, and leveraging word-of-mouth marketing to create positive perceptions and generate referrals.

Furthermore, Caleb will share strategies and tactics that contractors can use to effectively market their services and stand out in their local communities. He will discuss the role of branding, website design, content marketing, social media, and other digital marketing techniques in building a strong presence and connecting with potential customers.

Join us as we listen to Caleb's insights on how contractors can overcome the challenges of competing with larger companies and build a strong presence in their communities. Learn from his experience in marketing and gain valuable strategies to differentiate yourself from the competition and grow your business.

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In this episode, we will be joined by Matt Thibeau, the owner of Savant Marketing Agency in Ottawa, Ontario, Canada. Matt specializes in providing digital marketing services to remodeling contractors in both Canada and the U.S. He has mastered various systems, including Google Ads and landing pages, to help his clients gain a competitive edge in the digital landscape.

Matt will provide an in-depth overview of how Google Ads and landing pages can be effective tools in improving a contractor's online presence and generating leads. He will discuss the strategies and techniques he uses to optimize Google Ads campaigns for remodeling contractors, including targeting keywords, optimizing ad copy, and leveraging landing pages to drive conversions.

Matt will also share insights on how landing pages can be tailored to meet the specific needs of remodeling contractors, such as showcasing their services, highlighting their expertise, and encouraging lead generation. He will discuss the importance of creating landing pages that are user-friendly, visually appealing, and optimized for search engines to improve visibility and drive traffic.

Furthermore, Matt will discuss how digital marketing can be a valuable tool in helping remodeling contractors stand out in a competitive market, attract more qualified leads, and close more sales. He will share tips and best practices for optimizing Google Ads campaigns, creating effective landing pages, and leveraging other digital marketing strategies to achieve business success.

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In this episode, we will be joined by Jeff Newcomer, the Product Manager of GoBoard for Johns Manville. Jeff oversees the research and development, design, and marketing of GoBoard and its related products. He recognizes the importance of creativity in driving innovation and success in the flooring, tile, and stone industry.

Jeff will share his insights on the value of creativity in a business environment, and how it can foster growth and prevent stagnation. He will discuss how stifling creativity and shutting down new ideas can harm a company's potential for growth and innovation.

As a leader, Jeff will also share his strategies for fostering creativity and keeping his team motivated to stay in their creative spaces. He will discuss the importance of creating a culture that encourages and supports creativity, and how he empowers his team to voice their ideas and contribute to the development of new products and solutions.

Jeff's experience in overseeing research and development in the flooring industry will provide valuable insights into how businesses can leverage creativity to drive innovation and stay ahead of the competition. He will also share practical tips and strategies for creating a supportive environment that nurtures and encourages creativity in the workplace.

Join us as we listen to Jeff's insights on the role of creativity in business and learn from his strategies for fostering innovation and maintaining a motivated and creative team. Discover how creativity can be a driving force for growth and success in the flooring industry and beyond.

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In this episode, we will be joined by Angie Halford Ré, a successful business owner and single mom of five children. Angie has overcome numerous challenges and built a thriving business, all while being the sole provider for her family.

Angie will share her journey of balancing motherhood and entrepreneurship, and how she has managed to keep the wheels turning despite the challenges. She will discuss the strategies, mindset, and determination that have helped her build a successful brand while also being there for her children.

As a business owner, Angie will also share her insights on building a successful brand and maintaining a positive reputation in the industry. She will discuss the importance of customer service, quality work, and building relationships with clients and partners.

Angie's story will highlight the resilience and strength required to overcome obstacles and succeed as a single mom and business owner. She will also share a heartwarming story of being her daughter's prom date after her plans fell through, showcasing her dedication and love for her family.

Join us as we listen to Angie's inspiring story of building a successful business and navigating the challenges of single motherhood, and gain insights into her strategies for success in the industry.

Unique Mosaics

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In this episode, we will be joined by Dirk Sullivan, a tile contractor with a background in music and creativity. Dirk is the owner of the only NTCA 5 Star Contractor business in Oregon and has successfully built a business that focuses on delivering unique and creative tile designs to his clients.

Dirk will share his insights on how he is able to sell tile designs that are often perceived as commodities by many in the industry. He will discuss his approach to showcasing the value and creativity of his designs to clients, and how he differentiates himself in a competitive market.

Drawing on his experience as a touring musician, Dirk will also share the lessons he learned from his music career that have carried over into the tile industry. He will discuss how creativity, innovation, and a unique perspective can set a business apart and create value for clients.

Dirk will also share his thoughts on gaining confidence in pricing his work in a market that may not always fully appreciate the value of creative tile designs. He will discuss strategies for pricing, educating clients on the value of his work, and negotiating fair compensation for his expertise and creativity.

Join us as we delve into Dirk's experiences as a creative tile contractor, his insights on pricing, and the lessons he has learned from his music career that have helped him successfully capitalize on his creativity in the tile industry.

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In this episode, we will be joined by Kerry O'Brien Davis, who has been the head of company culture for a large tech company within the flooring industry. Kerry will share her insights on why building a positive culture within your business, regardless of its size, is essential and how it can influence not only your company's operations but also the community.

We will discuss the importance of company culture in a small operation with two to five team members. Kerry will explain how culture can shape the overall atmosphere and dynamics within a small team, impacting employee morale, motivation, and productivity. She will share practical tips on how to create a positive work environment, foster collaboration, and build a strong team culture that aligns with your business values and goals.

Kerry will also discuss how company culture can influence the way your business interacts with the local community. She will share examples of how a positive and inclusive culture can foster strong relationships with customers, suppliers, and other stakeholders, leading to a positive impact on the community and helping to build a reputable brand image.

We will explore how a healthy company culture can contribute to employee retention, customer satisfaction, and overall business success, even in a small operation. Kerry will provide insights on how to develop and maintain a positive culture, including regular communication, recognition of achievements, and fostering a supportive and inclusive work environment.

Join us as we discuss the importance of company culture in a small business operation and learn from Kerry's expertise on how to build a positive culture that enhances your business operations and has a positive impact on your community.

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In this episode, we will be speaking with Joshua Turner, who is the Managing Attorney at Turner Law Firm in Gilbert, AZ. Joshua specializes in contract law and will share his insights on the importance of having well-drafted contracts in business, how to avoid lawsuits, and the benefits of having an attorney on retainer.

We will discuss the key elements of a solid contract and how to ensure that your contracts are legally binding, enforceable, and protect your interests as a business owner. Joshua will provide practical tips on how to review and update your contracts to make sure they are up to snuff and comply with applicable laws and regulations.

Joshua will also share his insights on how to avoid common legal pitfalls and potential lawsuits by proactively addressing contract-related issues, such as payment terms, warranties, and dispute resolution clauses. He will discuss the importance of clear communication, mutual understanding, and explicit terms in contracts to minimize the risk of disputes and legal conflicts with clients or partners.

Additionally, Joshua will discuss the benefits of having an attorney on retainer for your business. He will explain how having legal counsel readily available can help you navigate legal challenges, provide proactive legal advice, and protect your business's interests in various situations.

Join us as we learn from Joshua's expertise in contract law and gain valuable insights on how to ensure that your contracts are robust, legally sound, and protect your business from potential legal risks and disputes.

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In this episode, we will be speaking with Rachel Berlin, who is the Sales Manager at Precision Floors and Decor in Plymouth, WI. Rachel has been with the company for 6 years, starting as a salesperson and designer and working her way up as the company has grown, including the opening of a second location. Rachel will share her insights on how to handle client assignments when working with a team that spans multiple generations and design styles.

We will discuss the challenges and opportunities that arise when dealing with a diverse team of individuals with varying skills, expertise, and design preferences. Rachel will share her strategies for effectively managing client assignments and ensuring that clients are matched with the best-fit team members based on their unique needs and preferences.

We will explore how effective communication, collaboration, and understanding of each team member's strengths and weaknesses can contribute to successful client assignments. Rachel will also discuss how she fosters a positive and inclusive team culture that values diversity and promotes mutual respect and understanding among team members.

Rachel will provide practical tips and strategies for handling client assignments in a way that maximizes customer satisfaction and enhances the overall client experience. She will also share insights on how she ensures that the company's values and brand identity are consistently reflected in client interactions, regardless of the team member's age or design style.

Join us as we learn from Rachel's experiences and insights on how to effectively manage client assignments in a team that spans multiple generations and design styles, and ensure that clients receive the best possible service and experience from your business.

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In this episode, we will be speaking with Paul Treanor, who is not only the Senior Manager for Content and Community with Informa Markets, but also a certified Pilates instructor. Paul's unique combination of expertise in the flooring industry and Pilates provides valuable insights into how Pilates can benefit the longevity of a flooring career, whether one works on the floor or in an office.

We will start by exploring what Pilates is and how it differs from other forms of exercise. Paul will share his experiences as a certified Pilates instructor and how he has incorporated Pilates into his own life and career in the flooring industry.

We will discuss the specific ways in which Pilates can benefit those in the flooring industry, including improving physical strength, flexibility, posture, and body awareness. Paul will explain how Pilates exercises can help prevent common injuries and strains that flooring professionals may face due to the physical demands of their work.

Additionally, we will explore how Pilates can benefit those who work in office roles within the flooring industry, as it can help improve posture, reduce stress, and increase mental clarity and focus.

Paul will share tips and insights on how flooring professionals can incorporate Pilates into their daily routine, whether it be through regular classes, at-home exercises, or simple movements during breaks at work.

Join us as we delve into the world of Pilates and learn how this form of exercise can contribute to the longevity of a flooring career, providing physical and mental benefits for professionals in the industry.

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In this episode, we will be speaking with Timothy Steudeman, a budding tile contractor in northern Texas, who took a unique path to his current profession. Originally on the path to becoming a doctor, Timothy made some soul-searching decisions that led him to pursue a career in the tile industry.

We will explore Timothy's journey from his initial aspirations of becoming a doctor to his decision to become a certified tile contractor. We will delve into the factors that influenced his career change, including his family, personal values, and passion for tile work.

As an ambassador for the National Tile Contractors Association (NTCA) and an active member of the Texas Tile Posse, Timothy has become deeply involved in the tile industry and has found fulfillment in his work as a tile contractor. We will discuss his experiences and insights as he navigates his new career path and becomes an advocate for the tile industry.

Timothy's story is a unique example of how one's personal values, interests, and circumstances can shape their career choices. We will explore the challenges and opportunities Timothy encountered along the way, and how he found fulfillment and satisfaction in his decision to pursue a career in the tile industry.

Join us as we hear Timothy's inspiring story and gain insights into his journey from aspiring doctor to a passionate tile contractor, and how he has become an advocate for the tile industry through his involvement in trade organizations such as the NTCA and the Texas Tile Posse.

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