Get ready to immerse yourself in the world of Erin Benzakein of Floret, one of the country’s most influential farmer/florist and trailblazing a remarkable path to growing cut flowers.

From prestigious awards, including the Martha Stewart American Made award, to her New York Time’s bestselling books and an Emmy-nominated documentary series called "Growing Floret," Erin's contributions to the world of flowers are nothing short of inspiring. Erin's passion for cultivating beauty has led her to embark on a groundbreaking project, "Floret Originals." In this episode, Erin is sharing about the highly anticipated seed release of her first collection of farm-bred flower seeds. 

Unlike most commercial flower varieties, Floret Originals champion fragrance and are more adaptable for local growing. Join us as we uncover the challenges and triumphs of Erin's seven-year journey in mastering the art of seed saving and breeding. The Floret Originals project promises to revolutionize the floral industry by putting power back in the hands of growers and gardeners of all sizes.

Tune in to this episode and be inspired by Erin's dedication to creating a sustainable and vibrant future for seasonal flowers and supporting local flower farmers and the entire floral community.

Learn more about Erin, Floret, and all of our past guests by visiting TheFlowerPodcast.com

Erin's First Interview Ep 68 2020

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