Today's guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client's vision to life. Her focus is delivering the "Wow Factor" through bespoke floral experiences that exceed expectations.

In this episode we had a great time discussing several aspects of Meg's business.

• Never underestimate the importance in investing in yourself and mastering basic mechanics.
• Don't be afraid to take on projects that push you out of your comfort zone. It might be time to rebrand your business.
• Knowing the story you want to bring your clients will help you define your look and direction with your brand.
• We chat about how she budgets and shops for her events.
• And a whole lot more……

Learn more about Meg Hutchinson and all of our past guests by visiting TheFlowerPodcast.com.

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We're grateful to have the Association of Specialty Cut Flower Growers as a sponsor for this episode. Feel free to learn more about them and all benefits of being a member as ASCFG.org.

If you're trying to source local flower farmers in your area visit LocalFlowers.org.