In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is.

Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose.

You'll hear about:

• The difference between product-first and market-first thinking

• How to define your most valuable patient type

• What happens when everything aligns around who you're built to serve

Learn more at www.orange-gray.com