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Building a product strategy based on target audience.

AutoLeadStar is playing the long game. They are developing products to address the entire industry, not just the needs of one or two dealers. And that means they are focused and innovative. Ilana Shabtay is the Director of Marketing for this Israel-based tech company and she joins the Auto Collabs crew for a thoughtful conversation.

What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

2:52 AutoLeadStar is based in Israel, but most of the dealers they serve are in the United States. Ilana talks about how they send team members to the States to learn what the retail auto industry is like in America.

7:20 As far as new features go in a tech product, it can be easy to focus on what the customer wants. But Ilana sees her team working to advance things that help the whole industry solve issues.

12:15 AutoLeadStar is doing quarterly product launches for new innovative features. Ilana realizes this has positioned them well to continue innovating.

19:56 Tech companies in automotive can have a tendency to try to be all things at the same time. Like Michael Cirillo says, “They’re a shoe, trying to be a hat and a raincoat.” Ilana says it’s OK if they go that direction, as long as the data is communicating and integrated with other systems.

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Connect with Ilana Shabtay on LinkedInLearn about AutoLeadStar

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