This week on the HappyCast, we change things up a bit and focus on the business side of running and the colorful apparel it brings by having Elliot Matson, creator and founder of Folklord, join us to tell us all about his up-and-coming business. Folklord and its mythological and storytelling approach to running apparel has been popping up all over the country, and it’s definitely something that’s hard to miss. 

We talk about Elliot’s colorful and unique approach to selling his products, where his shirts can become just as mythological as the content he’s inspired by. Always rotating in something new, we talk about the challenges about running a growing running company as a one-man show. 

And on behalf of Folklord and the HappyCast, we will be doing a WEEKLY giveaway for the foreseeable future where we pick one winner a week to win an item (or two) of their choice from Folklord. More about that later. 

So strap in a let’s go behind the scenes and speak with the man behind the myth, and may your runs always be as colorful as the gear you wear. 

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Have a topic you'd like to hear discussed in depth, or a guest you'd like to nominate? Email us at [email protected]