Around 80% of executives at big CPG companies believe mergers and acquisitions (M&A) deal-making activity will continue increasing after the lows during the pandemic year of 2020. This makes a lot of sense if you think about it in the simplest manner; (1) the CPG industry has had an amazing two-year run (2) CPG companies would have likely been more aggressive in 2020 if it weren't for the high levels of uncertainty across the economic landscape. With 2021 providing more clarity (M&A has seen an uptick), the year has seen big CPG divest unwanted pieces of their portfolios and look to add new upstart brands to spur growth and better reflect current consumer trends. This will continue into 2022 as further economic stimulus, low interest rates, cash stockpiles, and surging equity markets will give more ammo to groups looking to buy. Key food and beverage CPG targets will be within some cross-section of; (1) “Better for you” (2) Functional (3) Plant-based (4) Localization. The inspiration for this podcast episode was that I recently was approached by Business Insider to provide my thoughts for an upcoming prediction article surrounding likely food and beverage CPG brand targets that could get acquired in 2022. As you can imagine, I had a laundry list of thoughts that were either too long for Business Insider to include completely or too “wild” that likely wouldn’t pass the editor sniff test. But since this is the Joshua Schall Audio Experience, I don’t have any gatekeepers telling me what to say…Here is my unedited list of 10 food and beverage CPG brands that could get acquired in 2022.

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