Deirdre Breakenridge joins host Shel Holtz to explore how brands can benefit from starting and managing a Facebook Group. Also in this week’s episode:

* Amazon Web Services has come up with the coolest way ever to teach people a new technology

* The PR industry must condemn Definers Public Affairs

* A model for managing the non-content part of internal communications

* The “intelligent edge” may be the next hot technology trend

* Survey sheds light on the reviews people leave online about services

* How people worldwide think about online misinformation and disinformation

* Facebook launches a curated local-news feature in 400 American cities

* Illustrations are cropping up on some big-name website homepages

* A tool that’s way better than bookmarks

* Dan York reports on the Marriott data breach, WPML 4.1, running WordPress in a Docker container, and an update on the WikiTribune pilot

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Deirdre Breakenridge

Deirdre Breakenridge is the CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of six business books Deirdre speaks nationally and internationally on the topics of PR, marketing, branding, and social media. She is an adjunct professor at UMASS at Amherst and an online instructor at Rutgers University. She is also a LinkedIn video instructor. Deirdre hosts the podcast show, Women Worldwide and is a blogger at PR Expanded. She was named by Traackr as one of the top Social Media Engagers in 2014, awarded the Best 50 Women in Business by NJBIZ in 2015, and recognized on the Richtopia 250 Most Influential Women Leaders in the World List in 2016 and 2017.

Links from this week’s episode:

* SNCR Survey: 2018 Measuring Risks to Brand Equity — How Has It Changed in the Digital Era?

* SNCR Survey: 2018 Measuring the Impact of Data Privacy Compliance on Innovation

* AWS just launched a four-wheel drive mini-race car

* PRSA Forum: Statement on Definers Public Affairs

* The four layers of communication in a functional team

* How needs, narratives and networks can deradicalize extremists and build vibrant work cultures

* Intelligent Edge: A Definition

* The Intelligent Edge: What It Is, What It’s Not,