David Murray, executive director of the Professional Speechwriters Association, joins host Shel Holtz to talk about mending the relationship between executive communicators and internal communicators. Also in this week’s episode:

* As many as 2,100 people have lost media jobs in the last two weeks. How much is content marketing to blame?

* It’s time to start using data journalism in content marketing

* One survey reinforces the need for CEOs to take positions on social and political issues. Another looks at what CEOs want to talk about in 2019. Are they aligned?

* Spotify wants to spend $200 million on a podcast production company

* The Economist is the latest entry in the crowded daily news podcast field

* Google is adding a microphone the query field on Android phones — and you’ll get the answer in audio, too

* Starbucks is telling employees how to respond when Howard Schultz’s presidential ambitions come up

* It may be getting close to bidding farewell to the URL

* Leaving Facebook may make you happier, but there’s a negative consequence, too

* Sharing Instagram Stories privately is just one new product feature Facebook plans for 2019

* Dan York’s Tech Report covers Apple’s decision to drop apps from Facebook and Google in its App Store, and more

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About David Murray

For 20 years David Murray has written and spoken frequently on corporate, political and personal communication issues—particularly employee communication, and speechwriting. He also done extensive feature writing on wide-ranging subjects: politics, golf, murder, hairpiece making, boxing, ballet, homelessness, motorcycling, the state supreme court, sailing, dinosaurs, professional poker and other related subjects, for publications and media outlets as disparate as the The New York Times, the Chicago Tribune, Sailing Magazine, Golf Magazine, Car Collector Magazine, Chicago Magazine, Advertising Age, Vibe.com and the Huffington Post. He is the executive director for the Professional Speechwriters Association, publisher of Vital Speeches of the Day, author of two books, and a prolific blogger at Writing Boots.

Links from this week’s episode

* The New Branding Strategy: Churn Out ‘Content’

* As Many As 2,100 People Have Lost Media Jobs in the Past Two Weeks

* 2009: The internet is killing (print) journalism. 2019: The internet is killing (internet) journalism.

* How to use data journalism in your content marketing

* New York City, St. Petersburg, Fla., Ramp Up Data Storytelling

* Doing Journalism with Data (a MOOC)

* Brand purpose is the future for the majority of marketing leaders

* New Survey Finds CEOs Want to Talk Sales, Not Social Issues, in 2019

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