The Queen of Measurement, Katie Paine, joins FIR host Shel Holtz to talk about PR and FOFO -- Fear of Finding Out. (That is, finding out just how much, or how little, PR contributes to the company's or client's bottom line.) Also in this week's episode: An update on employee activism at Google, which has ended mandatory arbitration; MOOCs as content; Nike's prospects in the wake of a highly-viewed product failure; a study finds that people are more likely to share longer content; most brands wouldn't be missed if they vanished; the marketing funnel is too linear; say hello to the marketing flywheel; AMP pages increase organic search traffic; most ad buyers are shrugging off YouTube's crisis as just part of the new normal; Dan York reports on WordPress 5.1, Augmented Reality news, a Pokemon Go lawsuit, detoxing from your smartphone, and the Internet Society's global report on the forces shaping our digital future.
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The post FIR #177: Goodbye, Funnel. Hello, Flywheel. appeared first on FIR Podcast Network.