The world's first multicultural podcast agency network has signed a multi-year deal with McDonald's to produce custom segments and content feature McDonald's menu items along with specialized targeted ads. It's not the first business Pod Digital Media has signed, suggesting companies are interested in reaching diverse audiences through podcasting. It makes sense, since podcast audiences are pretty diverse -- unlike the ranks of podcast hosts.
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The post FIR #221: Filling the Podcasting Diversity Gap appeared first on FIR Podcast Network.