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Saving the world, one wash at a time. Sounds pretty good, right?
That’s the question posed and answered by the personal care brand, Baresop, which is responsible for producing modern-day zero-waste personal care products. Manufacturing everything from hand wash soaps to body wash products, Baresop is pushing to create change through every wash.
Baresop’s founder, Prisca Ongonga-Daehn is my guest on today’s episode of the podcast and I can’t wait for you to hear Prisca’s story and the absolute gems of insights she shares about starting this social purpose-led brand, Baresop.
Prisca is a Kenyan-bon Australian, a global citizen, an entrepreneur and a changemaker.
Prisca was told “it’s not possible” many times in the early development of Baresop, but she refused to give up. She had a vision for a product range that would reduce waste, be good for the planet, and be “waterless”.
I love people who prove the naysayers wrong. Don’t you?
Some of the themes we cover in this interview include:
Connect with Prisca
On Linkedin
Baresop website
Baresop on Instagram
Today’s guest is committed to empowering changemakers and shifting the technology landscape, ensuring a more diverse and inclusive space for all.
Luli Adeyemo is the Founder & Director of Sydney-based integrated marketing agency Best Case Scenario and has spent the last 30 years curating content for thought leadership conversations and campaigns in the technology sector.
In 2020, Luli was appointed the Director of not-for-profit foundation TechDiversity - an industry alliance committed to amplifying diversity awareness and achieving a culture of inclusion through conversation, collaboration, and action.
Luli’s personal purpose that has guided her career, is to break down barriers - including the language barriers synonymous with the tech world - to make it accessible to everyone. Her energy is absolutely infectious and I hope you love listening to this episode as much as I enjoyed recording it.
Luli’s impressive credentials also include:
Elected Council Member – Australian Information Industry
Active Member – WEConnect International
Activator - SheEO (now Coralus)
Themes we discuss in the interview include:
Connect with Luli
bestcasescenario.com.au
linkedin.com/in/luliadeyemo
Few people would see a global pandemic as an opportunity to open a co-work and event space, but this is exactly what my guest today did in 2020.
Abbey Pantano is Founder of Seed Impact Business Community.
As a retail marketing specialist of 12 years, and eco side hustle owner for two, it was a stream of devastating world events and climate anxiety that led to a new dream...
Today the co-work and event space, based on the outskirts of Sydney’s CBD, has blossomed into an Australia-wide digital membership with 70+ social impact businesses in the mix (and growing!).
Since our interview, Abbey has moved her focus fully into the Seed Impact Business Community, embracing her passion for and expertise in community and collaboration; with a goal to seed ideas and help those who want to make business for good, good for business.
The power of community and collaboration runs deeply through this interview. Not surprising for such a purpose-led individual as Abbey – purpose inspires people to think ambitiously; ambition inspires collaboration.
Here are some of the themes we discuss in this interview:
Connect With Abbey
linkedin.com/in/abbeypantano
https://seedspaces.com/
Today's guest Melanie Greblo’s driving purpose is to catalyse and lead positive impact. This has led her to become a founder and CEO of an innovative and highly impactful start-up, Scriibed and a not-for-profit organisation, Banksia Academy.
Scriibed combines the best in AI with a highly trained and skilled workforce delivering transcription-based services. Scriibed for HR offers automated meeting admin with a human touch.
They automatically capture, summarise and action important workplace meetings. Their highly trained and skilled human workforce ensures customer success whilst providing flexible and safe work opportunities to women survivors of domestic and family violence.
Scriibed and Banksia Academy share a Theory of Change to achieve long term financial independence for women victim survivors of domestic and family violence through full social and economic participation.
Her impressive career trajectory includes
A number of prior roles leading social and not-for-profit organisations
The business model behind Scribed and Banksia Academy is one that I think listeners of this podcast will really appreciate because of the "Win-Win" outcomes it creates for multiple stakeholders. Solving customer problems AND simultaneously serving societal needs by supporting vulnerable people, as well as supporting potential victims through workplaces. My hope is that this episode inspires listeners to continue to think differently and intelligently about what business can look like.
Themes we discuss include:
Connect with Melanie
Melanie's email
Scriibed website
Today’s guest is a leader of the global Purpose movement.
He’s also a best-selling Author. Visionary Founder. Inspiring Keynote Speaker.
Afdhel Aziz is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.
He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to help them grow their businesses by doing more good in the world. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp.
He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, TV shows and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney and New York.
Afdhel is the co-author of the best-selling books 'Good is the New Cool: Market Like You A Give a Damn', and the follow-up ‘The Principles of Purpose, as well as writing 'The Power Of Purpose' column in Forbes.
He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival. He lives in Los Angeles, California with his wife and son.
I’m so excited to share this episode which explores some of the big questions around Purpose that listeners may have. I’ve been eager for this opportunity to get Afdhel to share his insights and experiences on Purpose globally and he doesn’t disappoint. I also seized the opportunity to exchange insights (where we discovered a lot of consistency) and to discuss some of the more critical challenges surrounding the purpose movement, particularly in Australia. The depth and breadth of Afdhel’s knowledge on this subject makes listening to every minute of this podcast worthy of your time.
Some of the themes we discussed included:
Connect with Afdhel
Conspiracy Of Love website
Good Is The New Cool website
Good Is The New Cool on Instagram
I was introduced to Emma Freivogel by a mutual friend and started following her Linkedin content. I was immediately drawn to her because of her unapologetic passion and conviction in revolutionising recruitment and her commitment to creating serious change. Emma is founder of Radical Recruit, a London-based not for profit recruitment consultancy that exists to excite, agitate and shake things up in the recruitment industry!
If you love this episode, you're going to want to follow Emma on Linkedin where she is active in exciting, agitating and shaking things up big-time! Her energy and authenticity is infectious.
Radical Recruit represents the UKs most diverse ‘hidden’ talent, helps employers do recruitment better and creates real and lasting social change.
Here are Emma’s own words on why she started Radical Recruit...
‘I began Radical because I believe it is time to boldly and unapologetically challenge the status quo. It is time to redress the imbalance of opportunity afforded to those labelled; ‘care leaver’, ‘disabled’, ‘gang member’, ‘black’, ‘uneducated’, ‘inexperienced’, ‘homeless’, ‘criminal’, or generally, just ‘not ‘good enough’. It is time to call out businesses who talk a big game when it comes to their commitment to equality but whose policies fail to translate into practice. I am RADICAL."
Emma has brought together a community of likeminded people from disparate backgrounds, to champion the business and ethical case for change to the way businesses source, recruit, and develop hidden talent. Founded in October 2019, Radical has placed hundreds of Radicals into jobs that they love. During this time, they’ve also worked with hundreds of brands: helping them reimagine their traditional candidate attraction and engagement methods, run fairer more equitable recruitment processes, recruit Radical people, and support them to flourish in their chosen careers.
Here are some of the themes our interview covers:
Connect with Emma
Radical Recruit website
My guest on this episode is Cassandra Treadwell, Co-founder and CEO, So They Can www.sotheycan.org and Co-founder, CEO, Essence of Humanity www.theessenceofhumanity.com
So They Can is a not for profit organisation committed to empowering children living in poverty through education.
Cassandra’s career background is medico legal, gaining her masters degree in medical law and ethics from King’s College, London University. While she has enjoyed living overseas, she chose to come back to Wanaka, New Zealand, to raise her 4 children in the same nurturing community she grew up in. She also loves living in New Zealand for the running, tramping, skiing and general outdoor lifestyle it enables.
Having spent a year in Argentina on a student exchange when she was 16, Cass spent time at an orphanage and was confronted for the first time with poverty in the developing world. The injustice affected her greatly, and sculpted her future career choices and charity involvement. As a new mother this empathy took her back to the communities of East Africa that she had become acquainted with while travelling, and a drive to improve the lives of some of the world’s most impoverished children whose families suffered deprivation and displacement due to political violence.
Working in Africa now Cass gains so much from the people she works with, as she describes in her Tedx talk https://www.youtube.com/watch?v=f3qCejfLqk8&t=102s. The community has taught her to be grateful for what she has got rather than focus on what she has not got, the children have helped her to live in the present and enjoy the simple pleasures of life, and the communities of Kenya and Tanzania have taught her the value of Ubuntu (I am because of you) and the importance of global balance.
Cass was honoured to be nominated for the 2015 New Zealander of the Year and to be one of the final 10 people that were considered for this prestigious award. In 2018 she was a finalist in the New Zealand Women of Influence Awards.
This is a conversation that I will carry with me for a long time. It’s not often I find myself brought to tears (of empathy, inspiration and hope) in an interview. Cass is more than an inspiration, I think she’s a role model for what an individual can do when they allow themselves to feel empathy for our fellow human beings.
Cass speaks with such humility but there are some big truth bombs in this interview. Here are some of the things we explore in our conversation
Cass introduces us to the African philosophy of “Ubuntu” (a Swahili word) – I am because of you; how our personal wellbeing is deeply connected to the wellbeing of others
Cass shares the outcomes of the work of So They Can, supporting 33,000 children across 47 schools plus alongside some of their other programs, including microfinance for women, impacting 45,000 people overall
Cass shares one story after another story, bringing to life lessons in Ubuntu, through the classroom of Africa
She highlights the abundance of emotional wealth in these communities despite the lack of material wealth and what this teaches her
She shares the compelling story of how So They Can started – after seeing a movie – Hotel Rwanda
She takes us on a journey to the IDP (Internal Displaced Placement) camp she first visited, housing Kenyan refugees and how she responded to their request to her to set up a school
She shares her back story and what took her to Africa in the first place, looking for a project to support
Cass shares the unique model behind So They Can, pairing an ex-pat with a local, taking the time to understand what is needed from both outsiders and the people on the ground to bring mutual understanding to the process
Cass talks powerfully about her mission to change the definition of charity from the idea of the great white saviour to the truth that it is a reciprocal exchange and partnership of emotional and material wealth”
Cass shares and invites listeners to get involved in So They Can’s latest campaign “One in a million” – asking ppl to give just $1 a month.
She highlights what success of this campaign will enable – moving from 47 schools – 33,000 children to 500 schools empowering 400,000 children
She shares that Neil Finn from Crowded House, who is one of So They Can’s ambassadors – has written a song to launch one in a million
email: [email protected]
Website: http://www.sotheycan.org/
Join the 1 in a million campaign here https://1-in-a-million.raisely.com/
Simon Griffiths is CEO and co-founder of Who Gives A Crap, the iconic Aussie B Corp that sells good looking, forest friendly toilet paper, paper towels and tissues direct-to-consumer.
Who Gives A Crap donates 50 per cent of their profits to help build toilets for those in need. As much as Simon loves toilet paper, he helped start the business for its impact, with the company on a mission to improve access to hygiene, clean water and basic sanitation in developing countries. Since founding the company back in 2013, Who Gives A Crap has donated more than $10 million.
If there was ever a brand that is living proof that authentic human qualities can inspire L-O-V-E, Who Gives A Crap is that brand. If it's possible to achieve what this business has done with toilet paper - from both perspectives of impact and commercial success - can you imagine the untapped possibilities for other purpose-led businesses and brands?
There is so much depth to this brand and we cover a lot of ground in this wide-ranging interview. There's great value in this episode for anyone wanting to navigate their business and brand successfully on a purposeful path, as Simon generously shares the insights that Who Gives A Crap has gained through their business.
Here are some of the themes we get into in our conversation:
Contacts:
Who Gives A Crap website https://au.whogivesacrap.org/
Good Time website https://au.whogivesacrap.org/pages/goodtime
Simon Griffiths Linkedin https://www.linkedin.com/in/simongriffiths-founder/
My guest today is a champion for the UN Sustainable Development Goals aka The Global Goals or the world’s ‘to-do list’. If you aren’t aware of these goals, this episode will be a great introduction for you.
Mick Hase is the founder of SEVENTEENx , a movement designed to engage the business community with the Sustainable Development Goals.
As an impact driven entrepreneur, Mick and his brand exist to connect companies together to use business to build solutions to the world's biggest challenges. SEVENTEENx uses "TEDx like" speaking events to showcase how leaders and founders are using their business as a force for good in the world and aligning with the Global Goals.
SEVENTEENx Tours Australia each year with its events and is building a huge community of values aligned brands and people. Mick is also a dad of 2 boys, husband to a great wife Renee, and keen ocean lover and surfer. Mick is also public speaker and workshop facilitator. He is an energetic and engaging speaker with a real passion for connecting people to their impact, engaging humans through purpose and how to lead people with aligned values.
Here are some of the key themes from our interview
Connect with Mick here https://www.linkedin.com/in/mhase/
Learn more about SEVENTEENx https://www.seventeensdg.com
Check out the upcoming tours here https://www.seventeensdg.com/tour22
Learn about the Global Goals here https://www.globalgoals.org
My guest today is Yas, Founder and Chief Evangelist of the award-winning circular economy enterprise, Circonomy.
An entrepreneur of impact and a circular economy pioneer in Australia, Yas recently closed a $4M equity capital raise to expand nationally, with Officeworks as a key investor and shareholder.
Together, through expansion of re-use, repair, resource recovery and recommerce initiatives, Yas is thrilled to work with partners and investors to bring the next phase of growth, seeing her Circonomy vision come to life.
There are so many highlights in this interview that I think you’re going to love. Here’s just a taster of some of them:
Contact details:
Yas pages
Facebook: https://www.facebook.com/yasgrigaliunas
LinkedIn: https://www.linkedin.com/in/yasmingrigaliunas/
Twitter: https://twitter.com/yasgrigaliunas
Insta: https://www.instagram.com/yasgrigaliunas/
Circonomy pages:
Circonomy website: https://circonomy.com.au
Facebook: https://www.facebook.com/circonomy
LinkedIn: https://www.linkedin.com/company/circonomyaustralia
Twitter: https://twitter.com/circonomyau
Insta: https://www.instagram.com/circonomyaus/
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