The "Radical Center" concept says that food producers and conservationists have far more in common than not—and the Audubon Society's Conservation Ranching program is a prime example of this idea in action. Working in collaboration with prairie grassland ranchers, the Audubon Society is helping them to accommodate grassland birds, with the result that the land gets healthier, grazing animals benefit, and birds thrive. And they're driving "market-based conservation," in which consumers can choose certified bird-friendly meat. We talk to Marshall Johnson, Vice President of the National Audubon Society and Executive Director of Audubon Dakota and Audubon Conservation Ranching, who reminds us, "what's good for the bird is good for the herd."