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Picture this: you're sipping a cup of coffee, flavored by a unique machine, while listening to engaging tunes.

That's just a small taste of what our guest, Steve Laureys, immerses himself in daily. This episode invites you on a journey through Steve's experiences in the automotive industry, complete with his attendance at countless auto conferences and a rich collection of lanyards to prove it.

Ready to learn how to gain more while spending less? We're taking a deep dive into the evolution of marketing with a specific focus on behavior analysis. We'll reveal how companies are leveraging data from various sources to create individual customer profiles, resulting in a significant enhancement in sales. Additionally, we'll shine a spotlight on the fundamental aspects of marketing for dealerships such as phone and internet services. We'll guide you on tracking success through phone calls and internet leads and discuss how the pandemic has necessitated adjustments in marketing budgets and sales follow-up processes. It's time to tune in and transform your understanding of modern marketing strategies!

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