Forbidden might be *the* company most closely associated with high-pivot bikes, but Owen Pemberton didn’t set out with that goal in mind when he founded the company. We sat down with Owen to hear all about his journey through the bike industry, including a long tenure as an engineer at Norco; founding Forbidden; his philosophy on bike design and geometry; how he ended up settling on high-pivot suspension layouts; the new Druid V2 and Supernought; and Owen teases some future Forbidden models, too.

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TOPICS & TIMES:

Owen’s path into the bike industry and tenure at Norco

Founding Forbidden

High-pivot bikes and the V1 Druid

Chainstay lengths & proportional geometry

Trifecta V2 & suspension kinematics

What’s next from Forbidden?

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