The Bottom Line: Ecommerce Tactics for Profitable Growth

Forecasting Series Part 2: How to create and analyse a forecast


Listen Later

In this episode, Cody and Taylor discuss the process of building a forecast for a skincare brand. They start by setting goals and objectives, including the brand's desire to sell and exit within three years. They then dive into the details of the forecast, analyzing key metrics such as top line revenue and profitability as well as  identifying opportunities for improvement, such as reducing the cost of delivery and increasing customer acquisition. They also discuss how the forecast ties to in-ad account performance and the importance of performance reporting and execution. 

00:00 Introduction and Overview

01:03 Setting Goals and Objectives

04:01 Analyzing the Forecast

05:07 Improving Cost of Delivery

08:50 Opportunities for Growth in Customer Acquisition

10:05 Tying Forecast to In-Ad Account Performance

12:20 Analyzing Average Cost Breakdown

13:51 Translating Forecast to Ad Channel Targets

19:53 Performance Reporting and Execution



Brought to you by:

MightyScout:
Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.
⁠https://mightyscout.com/⁠
And
Social Snowball:
Frictionless affiliate programs for your customers & creators.
⁠https://socialsnowball.io/⁠
Cody Twitter:
⁠⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21...⁠
Taylor Twitter:
⁠⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21...

...more
View all episodesView all episodes
Download on the App Store

The Bottom Line: Ecommerce Tactics for Profitable GrowthBy Cody Wittick & Taylor Lagace

  • 5
  • 5
  • 5
  • 5
  • 5

5

16 ratings


More shows like The Bottom Line: Ecommerce Tactics for Profitable Growth

View all
eComFuel by Andrew Youderian | e-Commerce Entrepreneur

eComFuel

311 Listeners

Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

Ecommerce Playbook: Numbers, Struggles & Growth

70 Listeners

Founders by David Senra

Founders

1,906 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,219 Listeners

My First Million by Hubspot Media

My First Million

2,620 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,155 Listeners

DTC Podcast by DTC Newsletter and Podcast

DTC Podcast

35 Listeners

Limited Supply by Nik Sharma

Limited Supply

148 Listeners

The Andrew Faris Podcast by Andrew Faris

The Andrew Faris Podcast

21 Listeners

Chew on This - Digestable DTC Content by Chew on This

Chew on This - Digestable DTC Content

15 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

Moneywise by Hampton

Moneywise

645 Listeners

Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

Marketing Operators

10 Listeners

Tactical & Practical by Nate Lagos

Tactical & Practical

2 Listeners

Scalability School by Scalability School

Scalability School

8 Listeners