This episode is the final part in the forecasting series and your hosts, Cody and Taylor, sit down with co-founder Nate Gunn to discuss the success of his brand Wildbird. He highlights the power of influencer and social media marketing in the mom community, the challenges of transitioning from polished creative to authentic content and the importance of leveraging customer voices in their brand. Nate also highlights the significance of forecasting and working with a fractional CFO to achieve financial goals. He shares insights into designing a profit and loss statement and the benefits of monitoring and adjusting the forecast.

00:00 Introduction and Background

01:09 Wildbird's Baby Carrier Niche

07:46 Success with Influencer and Social Media Marketing

09:33 Challenges with Ad Management

12:59 The Power of Moms as Brand Advocates

14:26 Transitioning from Polished Creative to Authentic Content

19:15 Launching All Available Creative

19:28 The Power of Cost Control in Advertising

20:20 Embracing a New Advertising Strategy

21:18 Balancing Brand Voice and Content Strategy

24:00 The Importance of Forecasting

25:34 Working with a Fractional CFO

26:05 Designing the Profit and Loss Statement

28:29 Monitoring and Adjusting the Forecast

33:26 Building a Bottom-Up Forecast

36:16 P&L Design and Editing

39:26 Testing the Boundaries of the P&L Design

44:26 The Freedom of Clear Numbers and Planning

45:43 The Importance of Community and Collaboration

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