Formula Marketing

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Do you know the history behind formula marketing?  You may be really surprised about how deep the formula marketing goes, starting long, long ago.  Listen today to get a history lesson on how far back marketing tactics go. If you are a new listener, we would love to hear from you.  Please consider leaving us a review on itunes or sending us an email with your suggestions and comments to [email protected].  You can also add your email to our list and have episodes sent right to your inbox!

  Things we talked about: This is NOT a formula bashing episode [3:50] The Lancet Series [5:24] Decisions don’t necessarily come from science [8:30] First example regarding research [10:58] The hospital design [11:35] The late 19th early 20th century – formula start [15:08] Formula feeding was vogue [19:40] Marketing itself is not unethical [23:57] Weight gain [28:40] Things we still hear today [29:42] Fed is best [34:25] Breastfed babies 1967 [39:36] No room for this type of marketing [43:55] Lancet Series list of recommendations [44:10]   This week’s episode is sponsored by Ceres Chill! Ceres Chill offers guaranteed convenience with their double walled stainless steel container for breastmilk or formula. Use code BADASS for 15% off at www.cereschill.com.

This episode is also sponsored by Fairhaven Health. Fertility, pregnancy and breastfeeding products. Code BADASS for 15% off your purchase is already applied at www.fairhavenhealth.com.

Links to information we discussed or episodes you should check out!  

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Here is how you can connect with Dianne and Abby~Abby Theuring  https://www.thebadassbreastfeeder.comDianne Cassidy http://www.diannecassidyconsulting.com  Music we use~ Music: "Levels of Greatness" from "We Used to Paint Stars in the Sky (2012)" courtesy of Scott Holmes at freemusicarchive.org/music/Scott Holmes