In this episode of the Startup CPG Podcast, Caitlin Bricker welcomes Alan Scholnick, founder and CEO of Datefix, for a thoughtful conversation on innovation, wellness, and entrepreneurship in the food industry. Alan shares how his journey from real estate and private aviation to launching a natural food brand was driven by a passion for fitness and clean nutrition.

Alan discusses the inspiration behind Datefix—a simple yet powerful concept that turns one of nature’s oldest fruits, the date, into a convenient, portable energy source. He explains how Datefix bridges the gap between health, flavor, and functionality, serving as both a nutritious snack and a reliable fuel for athletes and busy professionals alike.

They also delve into the nutritional science and versatility of dates, exploring their role as a low-glycemic, fiber-rich source of sustained energy. Alan also reflects on the brand’s authentic approach to marketing and consumer education, emphasizing humor, transparency, and a commitment to bringing natural foods back to the forefront of modern wellness.

You will also hear about Datefix’s growing community—from marathon runners to individuals managing diabetes—who have made the product a trusted part of their daily lives.

Tune in to learn how Datefix is redefining healthy snacking by combining simplicity, authenticity, and purpose.

Listen in as they share about:

• Origins and Concept of Datefix
• Health and Nutrition Benefits
• Sustainability and Zero-Waste Innovation
• Customer Stories and Community Impact
• Retail Growth and Brand Positioning
• Cultural Shift Toward Real Food
• Community and Distribution

  
  

Episode Links:

Website: https://datefix.com/
LinkedIn: https://www.linkedin.com/in/alan-scholnick-70a7061b5/ 

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Show Links:

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• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics