The Startup CPG Podcast

Founder Feature: Dina DiCenso of RIND


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In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Dina DiCenso, co-founder of RIND, an innovative vegan cheese company based in Brooklyn, New York. Dina shares RIND’s journey from homemade recipes to national retail shelves and fine dining establishments—including a notable appearance at the White House.


They explore the brand's proprietary fermentation techniques, the challenges and advantages of bootstrapping in a competitive category, and the strategic growth of their two lines: RIND and Veggie Underground.


Dina also offers valuable insights into retail expansion, foodservice strategy, and the evolving landscape of plant-based dairy alternatives.

Tune in now!


Listen in as they share about:


  • Mission and Motivation
  • Product Development
  • Bootstrapped vs Self-Funding
  • Business Growth and Challenges
  • Market Trends & Industry Insight
  • Retail and Distribution
  • Marketing and Consumer Education


Episode Links:

Website: https://www.rind.nyc/ 

LinkedIn: https://www.linkedin.com/in/dinadicenso/  

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.



Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Grace's Linkedin 
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

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