In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Haylee Jordan and Tom Eddleston, co-founders of FABRIC—a purpose-driven beverage brand redefining what it means to drink consciously.

Haylee and Tom share their journey from concept to launch, reflecting on the whirlwind experience of bringing FABRIC to market in less than a year. They discuss how purpose and sustainability have been built into the company from day one—through its status as a Public Benefit Corporation, its commitment to mental health initiatives, and its pursuit of B Corp certification. The conversation also covers their creative approach to branding, design collaboration, and their partnership with Protect Our Winters.

Listeners will enjoy a candid, behind-the-scenes look at how FABRIC is weaving together mission, innovation, and authenticity.

Tune in to hear how FABRIC is reimagining the future of social beverages through creativity, community, and conscious business practices.

Listen in as they share about:

• Founding and Brand Story
• Brand Mission & Purpose
• Sustainability and Social Impact
• Branding, Design, and Collaboration
• Marketing and Communication Challenges
• Product Development and Market Strategy
• Social Media & Marketing Challenges

Episode Links:

Website: https://www.enjoyfabric.com/ 

Instagram: http://instagram.com/drinkfabric
LinkedIn: https://www.linkedin.com/in/hayleejordan/ 

LinkedIn: https://www.linkedin.com/in/thomas-eddleston/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Caitlin's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics