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In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Tabi and Meena Hoshmand, co-founders of Tursh, a bold, Afghan-inspired green chutney born from a treasured family recipe. The sisters share their journey from idea to shelf, discussing the cultural significance behind the word Tursh, the influence of their mother’s cooking, and their vision to bring Afghan flavors to a broader audience.

With backgrounds in marketing and medicine, and operating from opposite coasts, Tabi and Meena offer insight into the realities of building a bootstrapped food brand from scratch. They reflect on product development, branding, and community engagement, as well as the emotional process of reconnecting with their heritage through entrepreneurship.

Tune in now!

Listen in as they share about:

• Introduction to Tursh
• Flavor Profile & Versatility
• Founders’ Backgrounds
• Business Dynamics
• Cultural Reconnection & Storytelling
• Funding and Bootstrapping
• Growth Strategy & Retail Presence
• Community & Social Media Engagement

Episode Links:

Website: 

Instagram: https://www.instagram.com/gettursh/
LinkedIn: https://www.linkedin.com/in/tabihoshmand/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Caitlin's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics