In this episode of the Startup CPG podcast, Grace Kennedy speaks with Zoe Levin, founder and CEO of Bim Bam Boo, a pioneering tree-free paper company committed to sustainability and innovation. As a second-generation entrepreneur in the eco-friendly paper industry, Zoe shares her journey of building a purpose-driven brand, from identifying market gaps to developing innovative packaging and navigating the complexities of scaling a CPG company.

Zoe discusses the challenges of disrupting a legacy industry, the strategic decisions behind product design and consumer engagement, and the financial realities of transitioning from bootstrapping to securing funding. She also provides valuable insights into retail expansion, customer retention strategies, and the role of sustainability in consumer purchasing decisions.

Whether you're a founder, investor, or industry professional, this conversation offers actionable takeaways on building a brand with impact.

Listen now and explore how Bim Bam Boo is reshaping the paper industry. Plus, enjoy 20% off your first purchase at bimbamboopaper.com with code StartupCPG.

Listen in as they share about:

• Origin Story & Inspiration Behind Bim Bam Boo
• Challenges in the Tree-Free Paper Industry
• Market Strategy & Branding
• Product Innovation & Design
• Retail vs. E-Commerce Strategy
• Funding & Financial Strategy
• Future Plans (2025 & Beyond)

Episode Links:

Website: https://www.bimbamboopaper.com
LinkedIn: https://www.linkedin.com/in/zoelillian/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics