Founder University

Founder University

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Founder University episodes

  • How to Write a Blog Post that Ranks in Search Engines (SEO) + Startup Strategy in 2023

    First, we hear from Presh Dineshkumar (LAUNCH), who walks us through how to write a compelling blog post that will rank in search engines. You'll learn how to structure your blog post, and some SEO tips and tricks!  

    After that, we have a talk from Ben Jennings (Embroker), who runs us through a startup strategy playbook for 2023. Specifically, you will learn about business transformations in the past two years, and how adjust your business for the new economy.   

    Learn more at http://embroker.com/startups  

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    How to Write a Blog Post that Ranks in Search Engines (SEO) - Presh Dineshkumar 

    • 1:03 Where should you publish your blog?  
    • 1:57 How to create a compelling blog post headline  
    • 3:58 How to write a compelling introduction in your blog post  
    • 5:17 SEO checklist -- things to include in your blog post  
    • 7:11: Get started today with your first blog post! http://founder.university/seo-checklist   

      • ========  

      Startup Strategy in 2023 - Ben Jennings (Embroker)  

      • 8:15 Business transformations in the past two years  
      • 9:05 When to make changes in your company  
      • 13:50 creating a step-by-step plan  
      • 18:55 Building an organization that is aligned  
      • 20:55 How to measure success
        • 24 min
      • How to Grow Your Business with a Podcast + Building a Culture that Moves Quickly

        First, we hear from Brian Landau (Vennly), who walks us through his formula for creating podcasts that grow your business. You'll learn how to get customers and build relationships with your key stakeholders, and more!   

        After that, we have a presentation from Aaron Dignan (Murmur) who talks about how startups can move quickly by creating a culture of agreements. You'll learn how to clarify team norms, processes, and policies. You'll also learn how to create an efficient decision-making process inside your company.   

        Visit https://murmur.com/founderu for a free 30-day trial to start making better decisions inside your organization.   

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        How to Grow Your Business with a Podcast - Brian Landau (Vennly)  

        • 1:33 Where does your business podcast fit?  
        • 4:10 Podcast execution cycle  
        • 5:30 Why you should create audio content  
        • 7:44 how to set up your podcast for business growth (getting customers)  
        • 10:05 Examples of business podcasts that you can create today  
        • 12:15 Use your audio content as a content engine 
        • 12:45 Pre-production framework  
        • 14:07 Podcast best practices   

          • ========  

          Building a Culture that Moves Quickly - Aaron Dignan (Murmur)  

          • 19:17: Culture of Permission vs Culture of Agreements  
          • 22:23: What is a culture of agreements and how to implement it  
          • 25:29: Four core principles of a culture of agreements  
          • 31:03: How to make decisions that are optimized for progress
            • 41 min
          • How to Optimize Your Landing Page + 5 Keys to Negotiating a Term Sheet

            First, we hear from Aofie Jacob (Velocity Growth), who runs us through how to optimize your landing page. You'll learn the key components to include for a successful landing page, how to optimize capturing leads on your page, and general tips for measuring success.  

            After that, we have a presentation from Becki DeGraw (Wilson Sonsini), sharing 5 essential tips for founders to negotiate their term sheet. This talk was filmed at our Founder University two-day program. 

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            How to Optimize Your Landing Page - Aofie Jacob (Velocity Growth)  

            • 1:55 What is a landing page  
            • 3:27 Requirement for a good landing page  
            • 7:19 Different types of landing page  
            • 13:38 General tips for landing pages  
            • 17:28 What tools should you use to build a landing page? 

              • ========  

              5 Keys to Negotiating a Term Sheet - Becki DeGraw (Wilson Sonsini)  

              • 20:26 How to negotiate valuation  
              • 27:34 What you need to know about liquidation preferences  
              • 31:21 Importance of Board Composition  
              • 39:29: Stockholder Vetoes & Control  
              • 44:08 Investor Rights 

                • ========  

                Manually add the RSS feed: https://anchor.fm/s/bc411678/podcast/rss 

                Subscribe on YouTube: https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1

                50 min
              • How to Write Investor Updates + Startup Metrics (CAC, LTV, Chrun)

                First, we hear from Kelly Schricker (LAUNCH) who runs us through how to write effective investor updates.  

                After that, we have a presentation from Rick Turoczy (Microsoft for Startups) walking through important startup metrics like CAC, LTV, and Churn. Learn more at http://aka.ms/founderuniversity  

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                How To Write Investor Updates - Kelly Schricker  

                • 1:37 Benefits of writing investor updates  
                • 3:44 Invest in Dots Not Lines (Mark Suster blog post: https://bothsidesofthetable.com/invest-in-lines-not-dots-611f36491d73)  
                • 4:47 Writing an investor update: what to include, how to format it  

                  • ========  

                  Startup Metrics - CAC, LTV, Churn  

                  • 19:22 What is CAC?  
                  • 20:34 What is LTV?  
                  • 22:48 What is Churn?  

                    • Learn more at http://aka.ms/founderuniversity

                    27 min
                  • Time Management for Founders and Startups + How to Deal with Inflation

                    First, we hear from Kelly Schricker (LAUNCH) who runs us through how to manage your time effectively as a founder.  

                    After that, we have a presentation from Ranga Bodla (Netsuite) on how to deal with inflation as a startup. You will learn how to manage cashflow, how to think about forecasting, and lastly, how to use automation to save money. Learn more at http://netsuite.com 

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                    Time Management for Founders and Startups - Kelly Schricker (LAUNCH)  

                    • 1:45 How to be proactive with your time  
                    • 4:30 Demonstration of how to effectively time block  
                    • 11:25 The Pomodoro Technique of getting through your tasks  
                    • 12:39 The Eisenhower Decision Matrix - managing work outside of timeblocking  
                    • 14:15 Tips for time management!  

                      • ========  

                      How to Deal with Inflation - Ranga Bodla (Netsuite)  

                      • 16:40 How to think about cashflow management 
                      • 19:30 How to think about forecasting 
                      • 21:26 Using automation to save costs  

                        • ========  

                        Manually add the RSS feed: https://anchor.fm/s/bc411678/podcast/rss 

                        Subscribe on YouTube: https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1

                        26 min
                      • How to Capture Leads with SEO/SEM + Building a Tech Stack

                        First, we hear from Presh Dineshkumar (LAUNCH) who talks about how you can implement an SEO strategy and capture leads on your website.

                        After that, we have a presentation from Vinayak Hegde (Microsoft for Startups) on how to build a tech stack. You'll learn what a typical stack looks like, and how to choose the right database & framework for what you’re building. More resources at http://aka.ms/startuptraining   

                        Sign up for Founder's Hub at aka.ms/founderuniversity  

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                        How to Capture Leads with SEO/SEM - Presh Dineshkumar  

                        • 2:26 What is SEO? 
                        • 3:53 How to implement an SEO strategy
                        • 7:19 What tools to get started capturing leads on your website
                        • 8:08 Sumo.com email pop installation  

                          • ========  

                          Building a Tech Stack - Vinayak Hegde (Microsoft for Startups)  

                          • 11:52 What is Microsoft for startups? Free resources at http://aka.ms/founderuniversity 
                          • 13:13 What a typical tech stack looks like 
                          • 18:18 How to choose a good database/datastore
                          • 22:09 Choosing the right language/framework
                            • 26 min
                          • How to Find a Co-Founder + Building Your MVP

                            First, we hear from Kelly Schricker (LAUNCH) who talks about why and how to find a co-founder.

                            After that, we have a presentation from Obi Akpuda (Microsoft) talking about how to build your MVP. You'll learn how to test ideas and iterate quickly, increase operational efficiency, and determine which architecture & stack to use. 

                            Learn more at http://aka.ms/slush/architecture

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                            How to Find a Co-Founder - Kelly Schricker

                            • 1:36 Co-founder or Founding team member?  
                            • 2:26 Reasons to have a co-founder
                            • 4:35 What to look for in a co-founder
                            • 6:18 Where to find a potential co-founder 
                            • 10:15 How to recruit a co-founder

                              • ========  

                              Building Your MVP - Obi Akpuda

                              • 11:38 Three stages of innovation
                              • 14:27 What architecture should you use?
                              • 18:55 Exploring different architectures
                                • 27 min
                              • How To Design Loved Products + Ads Theory for B2B Startups

                                First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple.

                                After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started.  

                                ========  

                                How To Design Loved Products - Scott Bair  

                                • 1:43 How to solve problems through design  
                                • 3:33 Step-by-step design process
                                • 6:20 Design walk-through
                                • 8:32 Wireframing
                                • 9:45 Polished Designs
                                • 14:18 UI/UX Design Best Practices 

                                  • ========

                                  Ads Theory for B2B Startups - Tom Eschbacher

                                  • 19:35 How to think about lead generation
                                  • 20:28 North Star metrics (measure what matters) 
                                  • 24:45 How to optimize ads on LinkedIn
                                    • 30 min
                                  • How to Build a Strong Brand + Getting Your Messy Financial Data Under Control

                                    First, we hear from Scott Bair (Partner at Lunour), who talks about how to build a strong brand as a startup. After that, we’ve got a great talk from Netsuite on how to get your financial data under control.  

                                    How to Build a Strong Brand - Scott Bair   

                                    (1:43) Branding Experiment - which brand would you buy?  

                                    (3:10) What is branding?  (5:35) Brand Strategy Pyramid   

                                    (9:13) Creating a logo  (10:30) Good logos vs bad logos  

                                    (12:01) Designing a landing page  

                                    (13:45) Books & resources on Desing                                

                                    Getting Your Messy Financial Data Under Control - Rebeca Bichachi

                                    (17:19) - The benefits of a clean P&L

                                    (19:00) - How to get your financials organized

                                    (22:58) - Key takeaways

                                    25 min
                                  • How to Acquire Customers with Social Media + Grow Your Topline through Automated Security Compliance

                                    First, Jenni.AI founder David Park breaks down social media strategy (1:08), followed by a presentation from Vanta Head of Customer Engagement Kaitlin Pettersen on how to grow topline through automated security compliance! (10:54)

                                    (0:00) Jason intro

                                    (1:08) David Park explains his 3-step plan for social media content

                                    (4:40) How to structure a short video

                                    Vanta Head of Customer Engagement Kaitlin Pettersen

                                    (10:54) Vanta talk

                                    (25:34) Jason outro

                                    27 min

                                  About Founder University

                                  From the publisher's feed

                                  Quick-hitting, tactical talks from entrepreneurs and operators. Learn something new to help grow your business in 20 minutes or less!