Founders

What I learned from reading Jimmy Buffett: A Good Life All the Way by Ryan White and A Pirate Looks at Fifty by Jimmy Buffett.

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. 

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(8:00) Q: What are you going to do with your life? A: Live a pretty interesting one.

(10:00) A lesson that his grandfather taught him: The only thing standing between Jimmy and the world would be a lack of imagination an an over abundance of caution. All he had to do was leap and the world would be his.

(13:00) There is a lot of Mark Twain in Jimmy Buffett. Lighting Out for the Territory: How Samuel Clemens Headed West and Became Mark Twain by Roy Morris Jr. (Founders #312) 

(13:30) There was nothing normal about me. My drive was not normal. My vision of where I wanted to go in life was not normal. The whole idea of a conventional existence was like Kryptonite to me. — Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger. (Founders #141)

(15:00) Jimmy Buffett and Warren Buffett: Their lives are illustrations of the power of compounding.

(16:30) A hit song was nice. But owning the publishing on a hit song was even better.

(17:30) Decoded by Jay Z. (Founders #238)

(19:30) You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something. — Steve Jobs

(24:00) If you want to create and capture lasting value, don’t build an undifferentiated commodity business. — Zero to One: Notes on Startups, or How to Build the Futureby Peter Thiel (Founders #278)

(28:00) It is ironic that I was never categorizable and now I’m a category. — Jimmy Buffett

(28:00) Billy asked me who I saw myself like in today's music scene. I told him, nobody. I really didn't see myself like anybody. What really set me apart in these days was my repertoire. It was more formidable than the rest of the players. There were a lot of better musicians around but there wasn't anybody close in nature to what I was doing. — Chronicles: Volume One by Bob Dylan. (Founders #259)

(29:00) No one is ever eager to fix a cash machine that isn't broken.

(29:00) You can’t sell a bagless vacuum cleaner to people that make $500 million a year selling vacuum bags. — Against the Odds: An Autobiography by James Dyson(Founders #300)

(31:00) Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. — Paul Graham How to Do Great Work (Founders #314)

(36:00) My description of Jimmy Buffett:

-Blue collar work ethic

-Learning machine

-Loves it

-Won’t quit

(37:00) The Business of Phish

(42:00) What Jimmy Buffett and Kanye West have in common

Some say he arrogant. Can y'all blame him?

It was straight embarrassing how y'all played him

Last year shoppin' my demo, I was tryna shine

Every motherfucker told me that I couldn't rhyme

Now I could let these dream killers kill my self-esteem

Or use my arrogance as the steam to power my dreams

(46:00) Jimmy kept the main thing the main thing:  “I don't give a shit what happens 22 and a half hours of the day. The only thing that matters is the 90 minutes that we're on stage.”

(1:04:00) That's what's wrong with the world these days. Nobody wants to put in the time it takes to be legendary. Mythology is not fast food.

(1:05:00) Margaritaville Holdings intuitively adopted the asset-light model, where it licenses its intellectual property to owners and operators via franchise agreements

(1:09:00) There is nobody who understands who Jimmy Buffett is and what Jimmy Buffett does better than Jimmy Buffett. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg and  Herb’s Heroes by David Sanders. 

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. 

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(2:30) Reality is chaotic; planning is ordered and logical. The two don’t square with one another.

(5:30) You undergo a lot of stress all the time. How do you handle it? I don’t handle it. I like it.

(7:30) He smoked 5 packs of cigarettes a day. He drank Wild Turkey Bourbon daily. He said “Wild Turkey and Phillip Morris cigarettes are essential to the maintenance of human life.”

(8:00) He built the most successful airline in history. Southwest was profitable for 47 straight years.

(9:30) All that matters is to survive. The rest is just words. — Charles de Gaulle

(18:00) Kelleher didn’t mince any words: “I told Lamar, you roll right over the son of a bitch and leave our tire tracks on his uniform if you have to.”

(27:30) No carrier knows its niche as well as Southwest.

(28:30) While other carriers have been lured by the temptation to step outside their niche, Southwest has maintained the discipline to stay focused on its fundamental reason for being.

(29:00) Herb on why he was conservative with debt: When there are bad times you aren't threatened by debt payments and debt payments are what put other airlines in and out of bankruptcy forever.

(30:00) Southwest is obsessed with keeping costs low to maximize profitability instead of being concerned with increasing market share.

(30:15) Southwest is willing to forgo revenue generating opportunities in markets that would disproportionately increase its costs.

(35:00) Keller has said on many occasions that a company is never more vulnerable to complacency than when it's at the height of its success. The number one threat is us he would say.

(38:30) When we look back at the last 20 years it is obvious that a number of large companies were so set in their ways that they did not adapt properly and lost out as a result. 20 years from now, we'll look back and we'll see the same pattern. — Bill Gates

(39:00) Herb Kelleher illustrates the speed with which Southwest moves by telling a story about Don Valentine, former VP of marketing.

Valentine had just joined from Dr. Pepper when the marketing group met in January to discuss a new television campaign.

Valentine was ready with his timeline for producing the spots:

-script in March

-script approval in April

-casting in June

-shoot in September

When Valentine finished, Kelleher said, “Don, I hate to tell you, but we’re talking about next Wednesday.”

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar and Bill Carr.

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. 

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(8:00) Principles Jeff Bezos would repeat: customer obsession, innovation, frugality, personal ownership, bias for action, high standards.

(10:30) Single threaded leadership: For each project, there is a single leader whose focus is that project and that project alone, and that leader oversees teams of people whose attention is focused on that one project.

(11:00) The best thing I did as a manager at PayPal was to make every person in the company responsible for doing just one thing. Every employee’s one thing was unique, and everyone knew I would evaluate him only on that one thing. I had started doing this just to simplify the task of managing people. But then I noticed a deeper result: defining roles reduced conflict. — Zero to One: Notes on Startups, or How to Build the Futureby Peter Thiel. (Founders #278)  

(12:30) Jeff said many times: We need to eliminate communication, not encourage it. Communication is a sign of dysfunction.

(14:30) Jeff is insisted that instead of finding new and better ways to manage our dependencies, we figure out how to remove them.

(15:30) Jeff on decision making speed: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you're probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you're good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure."

(16:30) The best way to fail at inventing something is by making it somebody's part-time job.

(21:00) Even though you cannot hear it, with a well-written narrative there is a massive amount of useful information that is being transferred in those 20 minutes.

(23:00) A simple tip on how to produce unique insights:

Jeff has an uncanny ability to read a narrative and consistently arrive at insights that no one else did, even though we were all reading the same narrative. After one meeting, I asked him how he was able to do that. He responded with a simple and useful tip that I have not forgotten: he assumes each sentence he reads is wrong until he can prove otherwise. He's challenging the content of the sentence, not the motive of the writer. Jeff was usually among the last to finish reading.

(26:30) Jeff wanted to know exactly what we were going to build and how it would be better for customers. To Jeff a half-baked mockup was evidence of half-baked thinking.

(27:00) Founders force the issue.

(28:00) Writing required us to be thorough and precise. We had to describe features, pricing, how the service would work, why customers would want it. Half baked thinking was harder to disguise on the written page than in PowerPoint slides.

(34:30) Failure and invention are inseparable twins.

(35:30) Working backwards exposes skill sets that your company needs but does not yet have.

(36:30) Differentiation with customers is often one of the key reasons to invent.

(44:00) To read Bezos’ shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any of the playbooks were written.

(46:00) The idea that Amazon, a pure e-commerce distributor of retail products made by others, would become a hardware company and make and sell its own reader device was controversial.

(46:00) If you outsource then your company doesn’t acquire those skills. Amazon wants the skills.

(54:00) Jeff wanted to build a moat around his best customers.

(58:00) We had acquired a core competency only a few other companies could match.

List of Jeff Bezos episodes to learn more:

#282 Jeff Bezos shareholder letters

#180 Jeff Bezos (Invention of a Global Empire)

#179 Jeff Bezos (Everything Store)

#155 Jeff Bezos (Invent and Wander)

#71 Jeff Bezos Shareholder Letters

#38 Space Barons

#17 Jeff Bezos (Everything Store)

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Young Titan: The Making of Winston Churchill by Michael Shelden. 

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. 

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(5:00) It was better for the world that he had known failure and suffered moments of self doubt.

(6:00) There was something in Churchill's character that simply wouldn't allow him to give up. He was a dangerous optimist.

(8:00) History likes winners.

(9:30) The adventures and ordeals of those early years were essential to the making of a man who triumphed in the second world war.

(10:00) At 40 he was largely written off as a man whose best days were behind him. (Churchill shares a lot of parallels with Steve Jobs)

(10:30) He fashioned his career as a grand experiment to prove that he could work his will on his times. Persevering in that approach, despite repeated setbacks and often harsh ridicule of those who didn't share his high opinion of himself.

(13:00) At the heart of this story is an irrepressible spirit.

(17:30) Little men let events take their course. I like things to happen. And if they don't happen, I like to make them happen.

(15:00) In every age there are great men. Why not us? And why not now?

(19:30) Churchill mobilized the English language and sent it into battle.

(22:00) While other politicians were content to get their information from a scattering of newspapers, Churchill devoured whole shelves.

(23:00) Winston Churchill wanted to be the dominant political figure of his time.

(23:30) Robert Caro's books on Lyndon Johnson

(26:30) Listen to Invest Like The Best #343 David Senra 

(30:00) If a man is sure of himself it only sharpens him and makes him more effective.

(35:00) Another thing Steve Jobs and Winston Churchill had in common: High Energy. This story about Steve Jobs in incredible. 

(36:00) The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson. (Founders #196) 

(44:00) Churchill to his son: “Your idle and lazy life is very offensive to me. You appear to be leading a perfectly useless existence."  — The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson. (Founders #196) 

(48:00) Larry Ellison: I know that most people think trying to build a hard wing of this size is crazy. But that’s the beauty of the idea. The other side isn’t trying to build one. So we’ll have a wing, and they won’t. — The Billionaire and The Mechanic(Founders #126) 

(50:30) Winston's opponents never tired of saying that he was unreasonable.

(58:00) All of the Winston Churchill episodes: 

The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson. (Founders #196) 

Churchill by Paul Johnson. (Founders #225) 

Hero of the Empire: The Boer War, a Daring Escape, and the Making of Winston Churchill by Candice Millard. (Founders #319)

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Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen.

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[4:47] This story can shock and infuriate us, and it does. But I found it invigorating, too. It told me that the life of the nation was written not only by speech-making grandees in funny hats but also by street-corner boys, immigrant strivers, crazed and driven, some with one good idea, some with thousands, willing to go to the ends of the earth to make their vision real.

[8:56] Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer by Stephen Dando-Collins (Founders #55)

[10:00] Unlike Vanderbilt's other adversaries William Walker was not afraid of Cornelius when he should have been.

[12:21] The immigrants of that era could not afford to be children.

[12:42] The Adventures of Herbie Cohen: World's Greatest Negotiator by Rich Cohen

[12:54] He was driven by the same raw energy that has always attracted the most ambitious to America, then pushed them to the head of the crowd. Grasper, climber-nasty ways of describing this kid, who wants what you take for granted. From his first months in America, he was scheming, looking for a way to get ahead. You did not need to be a Rockefeller to know the basics of the dream: Start at the bottom, fight your way to the top.

[14:01] There is no problem you can't solve if you understand your business from A to Z.

[17:08]  Sam spotted an opportunity where others saw nothing.

[18:17] As far as he was concerned, ripes were considered trash only because Boston Fruit and similar firms were too slow-footed to cover ground. It was a calculation based on arrogance. I can be fast where others have been slow. I can hustle where others have been satisfied with the easy pickings of the trade.

[18:42] The kid on the streets is getting a shot at a dream. He sees the guy who gets rich and thinks, yep, that'll be me. He ignores the other stories going around.  // There's no way to quantify all that on a spreadsheet, but it's that dream of being the exception, the one who gets rich and gets out before he gets got that's the key to a hustler's motivation. —Decoded by Jay Z. (Founders #238)

[26:36] He was pure hustle.

[28:15] Preston later spoke of Zemurray with admiration. He said the kid from Russia was closer in spirit to the banana pioneers than anyone else working. "He's a risk taker," Preston explained, “he's a thinker, and he's a doer.”

[30:33] They don't write books about people that stopped there.

[32:48] Titan: The Life of John D. Rockefeller by Ron Chernow (Founders #248) and John D: The Founding Father of the Rockefellers by David Freeman Hawke. (#254)

[34:22] He seemed to strive for the sake of striving.

[34:44] If you're on a mans side you stay on that mans side or you're no better than a goddamn animal.

[35:11] The world is a mere succession of fortunes made and lost, lessons learned and forgotten and learned again.

[39:41] A man whose commitment could not be questioned, who fed his own brothers to the jungle.

[40:00] The Forgotten Highlander: An Incredible WWII Story of Survival in the Pacificby Alistair Urquhart.

[41:02] Why the Founders of United Fruit were the Rockefellers of bananas.

[47:23] He kept quiet because talking only drives up the price.

[48:19] There are times when certain cards sit unclaimed in the common pile, when certain properties become available that will never be available again. A good businessman feels these moments like a fall in the barometric pressure. A great businessman is dumb enough to act on them even when he cannot afford to.

[53:30] He believed in the transcendent power of physical labor—that a man can free his soul only by exhausting his body.

[1:02:04] He disdained bureaucracy and hated paperwork. So seldom did he dictate a letter that he requires no full-time secretary.

[1:04:01] He was respected because he understood the trade. By the time he was 40 he had served in every position. There was not a job he could not do nor a task he could not accomplish. He considered it a secret of his success.

[1:05:02] Rick Rubin: In the Studio by Jake Brown. (Founders #245)

[1:08:00] Zemurray was the founder, forever on the attack, at work, in progress, growing by trial and error.

[1:10:44] Here was a self-made man, filled with the most dangerous kind of confidence: he had done it before and believed he could do it again. This gave him the air of a berserker, who says, If you're going to fight me, you better kill me. If you’ve ever known such a person, you will recognize the type at once. If he does not say much, it's because he considers small talk a weakness. Wars are not won by running your mouth. I'm describing a once essential American type that has largely vanished. Men who channeled all their love and fear into the business, the factory, the plantation, the shop.

[1:11:44] Founder Mentality vs Big Company Mentality: When this mess of deeds came to light, United Fruit did what big bureaucracy-heavy companies always do: hired lawyers and investigators to search every file for the identity of the true owner. This took months. In the meantime, Zemurray, meeting separately with each claimant, simply bought the land from them both. He bought it twice paid a little more, yes, but if you factor in the cost of all those lawyers, probably still spent less than United Fruit and came away with the prize.

[1:13:04] His philosophy: Get up first, work harder, get your hands in the dirt and blood in your eyes.

[1:17:02] For every move there is a counter move. For every disaster there is a recovery. He never lost faith in his own agency.

[1:17:57] A man focused on the near horizon of costs can sometimes lose sight of the far horizon of potential windfall.

[1:20:22] You gentlemen have been fucking up this business long enough. I'm going to straighten it out.

[1:23:03] In a time of crisis the mere evidence of activity can be enough to get things moving.

[1:23:42] Zemurray was never heard to bitch or justify. He was a member of a generation that lived by the maxim: Never complain, never explain.

[1:27:08] The Father of Spin: Edward L. Bernays and the Birth of Public Relationsby Larry Tye

[1:28:14] He should link his private interest to a public cause.

[1:29:32] In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses, who harness old social forces and contrive new ways to bind and guide the world.

[1:32:28] Sam's defining characteristic was his belief in his own agency, his refusal to despair. No story is without the possibility of redemption; with cleverness and hustle, the worst can be overcome. I can't help but feel that we would do well by emulating Sam Zemurray–not the brutality or the conquest, but the righteous anger that sent the striver into the boardroom of laughing elites, waving his proxies, shouting, "You gentlemen have been fucking up this business long enough. I'm going to straighten it out.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”

— Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Hero of the Empire: The Boer War, a Daring Escape, and the Making of Winston Churchill by Candice Millard. 

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(2:30) He was meant not just to fight for his country, but one day to lead it. Although he believed this without question, he still had to convince everyone else.

(3:30) He didn't even have a plan. Just the unshakeable conviction that he was destined for greatness.

(4:00) Churchill by Paul Johnson. (Founders #225)

(4:30) Young Titan: The Making of Winston Churchill by Michael Shelden

(5:00) The River of Doubt: Theodore Roosevelt's Darkest Journey by Candice Millard. (Founders #175)

(8:00) In his open pursuit of fame and popular favor, Churchill seemed far less Victorian than Rooseveltian.

(8:30) Winston advertises himself as simply and as unconsciously as he breathes. Churchill was widely criticized for being a self advertiser.

(9:30) “I am certainly not one of those who need to be prodded. In fact, if anything, I am a prod."

(9:30) Churchill did not need encouragement. He only needed a chance.

(11:00) "I have faith in my star. That I am intended to do something in the world."

(12:30) "I do not believe the Gods would create so potent a being as myself for so prosaic an ending."

(13:30) The Mind of Napoleon: A Selection of His Written and Spoken Words edited by J. Christopher Herold. (Founders #302)

(17:30) Winston had spent the best years of his life composing his impromptu speeches.

(18:00) He had no one who believed in him quite as much as he believed in himself.

(20:30) He was defiantly determined to decide for himself where he would go and what he would do.

(27:00) From studying the outcome of past expeditions, he believed that those that burdened themselves with equipment to meet every contingency had fared much worse than those that had sacrificed total preparedness for speed. — Endurance: Shackleton's Incredible Voyage by Alfred Lansing. (Founders #144)

(31:00) Nothing but being shot at will ever teach men the art of using cover.

(32:00) The greater the obstacle, the greater the triumph.

(34:00) He had hated his captivity with an intensity that surprised even him. He could not bear the thought of being in another man's control.

(35:00) Who shall say what is possible or impossible, in these spheres of action one cannot tell without a trial.

(36:00) Always more audacity.

(43:30) He read for four or five hours every day.

(45:00) He would be obliged to rely on someone else's intelligence and cunning. This state of affairs was far less appealing to him than the dangerous he would face if he were on his own.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from the first 6 years of making Founders.

I recorded a new episode with Patrick. It should be out soon. Follow Invest Like the Best in your favorite podcast app so you don't miss it. 

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading The Forgotten Highlander: An Incredible WWII Story of Survival in the Pacific by Alistair Urquhart.

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(4:00) I hope that this book will be inspirational and offer hope to those who suffer adversity in their daily lives.

(10:00) You might as well send a cow in pursuit of a rabbit. The Indians were accustomed to these woods. — Franklin & Washington: The Founding Partnership by Edward Larson. (Founders #251)

(13:30) When you reach a large goal or finally get to the top, the distractions and new assumptions can be dizzying. First comes heightened confidence, followed quickly by overconfidence, arrogance, and a sense that “we’ve mastered it; we’ve figured it out; we’re golden.” But the gold can tarnish quickly. Mastery requires endless remastery. In fact, I don’t believe there is ever true mastery. It is a process, not a destination. — The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh. (Founders #106)

(15:30) Invaders are always organized.

(23:00) Stay at the front and do not look back.

(29:00) Every morning I would tell myself over and over: Survive this day. Survive this day. Survive this day.

(32:00) On countless occasions I've seen two men with the same symptoms and same physical state and one will die and one will make it. I can only put that down to sheer willpower.

(35:00) Shantaram: A Novel by Gregory David Roberts 

(41:00) Dan Carlin's Nightmares of Indianapolis podcast episode

(48:00) Alistair Urquhart was conscripted into the British military to fight during World War II. He was 19 years old.

He was sent to Singapore. The Japanese invaded and he was taken hostage.

He survived 750 days in the jungle working as a slave on The Death Railway and the bridge on the River Kwai.

Most of the time he worked completely naked.

He contracted dysentery, malaria, and tropical ulcers. A lot.

He was transferred to a Japanese hellship.

The ship was torpedoed.

Almost everyone on the ship died. He survived.

He spent 5 days adrift at sea until he was picked up by a Japanese whaling ship.

He was sent to Nagasaki and forced to work in a mine.

Two months later he was struck by the blast from the Atomic bomb.

He was freed by the US Marines shortly thereafter.

He returns home to Scotland and finds out his best friend died in the war and the girl he loved got married and moved to Canada.

At 90 years of age he wrote the book to inspire others to persevere when they are faced with hardships in their life.

I think it is a great book for entrepreneurs.

The story demonstrates the adaptability of humans, our fierce desire to survive, and puts the stress of building companies into the proper perspective.

The entire story only takes 3 hours and 14 minutes

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull. 

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(7:00) Walt Disney created a made-up world, used cutting-edge technology to enable it, and then told us how he’d done it.

(7:30) Einstein: His Life and Universe by Walter Isaacson. (Founders #187)

(7:30) Both Einstein and Disney inspired me, but Disney affected me more because of his weekly visits to my family's living room.

(7:45) Every time some technological breakthrough occurred, Walt Disney incorporated it.

(9:30) His dad was the son of an Idaho dirt farmer. His dad was one of 14 kids. 5 of his dad's siblings died as infants. His dad was the first person in his family ever to go to college. He had to work while he was going to college and pay his own way. His dad built the family house with his own hands.

(10:30) When you read biographies of people who've done great work, it's remarkable how much luck is involved. They discover what to work on as a result of a chance meeting, or by reading a book they happen to pick up. So you need to make yourself a big target for luck, and the way to do that is to be curious. Try lots of things, meet lots of people, read lots of books, ask lots of questions. — How To Do Great Work by Paul Graham. (Founders #314)

(12:30) The New New Thing: A Silicon Valley Story by Michael Lewis (Founders #274)

(14:00) George Lucas: A Life by Brian Jay Jones (Founders #35)

(15:00) We [Ed Catmull and George Lucas] worked with a blinders on intensity. George had relentless practicality. He wasn't some hobbyist trying to bring technology into filmmaking for the heck of it. His interest in computers began and ended with their potential to add value to his filmmaking process.

(19:00) George Lucas believed in the future and his ability to shape it.

(20:30) The storyteller is the most powerful person in the world. — Steve Jobs

(20:30) The art of storytelling is critically important. Most of the entrepreneurs who come talk to us can't tell a story. Learning to tell a story is incredibly important because that's how the money works. The money flows as a function of the stories — Don Valentine

(22:30) Steve used the phrase insanely great products to explain what he believed in.

(26:30) This guy told me that the way to establish his authority in the room was to arrive last. His thinking was this would establish him as the most powerful player in the room since he could afford to keep everyone else waiting. All it ended up establishing was that he had never met anyone like Steve jobs.

(38:30) If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.

(42:00) Everything associated with our name needed to be good. Quality is the best business plan.

(42:30) Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. — Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)

(48:30) Invent and Wander: The Collected Writings of Jeff Bezos (Founders #282)

(52:30) People discover and realize their visions over time and through dedicated, protracted struggle.

(53:30) If you’re sailing across the ocean and your goal is to avoid weather and waves, then why the hell are you sailing? You have to embrace that sailing means that you can’t control the elements and that there will be good days and bad days and that, whatever comes, you will deal with it because your goal is to eventually get to the other side. You will not be able to control exactly how you get across. That’s the game you’ve decided to be in. If your goal is to make it easier and simpler, then don’t get in the boat.

(59:00) It is difficult to understand people who deviate so radically from the norm like Steve did.

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading The Bugatti Story by L’Ebe Bugatti.

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(2:01) If there was a prototype operation for what Enzo Ferrari envisioned it had to be what the legendary Ettore Bugatti built in Molsheim. — Enzo Ferrari: The Man and the Machine by Brock Yates. (Founders #220)

(7:00) Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A. J. Baime. (Founders #97)

(14:30) I determined to build a car of my own. I had realized by then that I was completely taken by mechanics. My ideas gave me no rest.

(16:00) The two inventors described to each other a singular experience: Each had imagined a perfect new product, whole, already manufactured and sitting before him, and then spent years prodding executives, engineers, and factories to create it with as few compromises as possible. — Instant: The Story of Polaroid by Christopher Bonanos. (Founders #264)

(22:00) Faster progress would be made in all fields if conceit did not cause us to forget or disdain the work done by others before us. There is a tendency to believe that nothing worthy of note has been done in the past, and this has an unfortunate bearing on our judgment; thus the present trend toward mediocrity.

(23:45) I was hypnotized, drawn more and more to the mechanics of motors. These exciting problems had me completely under their sway, and so began for me the hard uphill task, the thankless labor of constructing and destroying and beginning again, without a break or rest,  and for days, months, years even, until success finally rewarded all my efforts.

(27:00) Bugatti made no attempt to compete with the low price models already on the market. The price of the Bugatti was higher than any other car of equal horsepower.

(37:00) Bugatti is the personification of Paul Graham’s essay How To Do Great Work(Founders #314)

-Work on what you have a natural aptitude for and a deep curiosity about.

-Make a commitment to be the best in the world at what you do.

-Care deeply about making truly great work.

(42:00) All the finest trophies were won easily by engaging in every important race without pause.

(44:00) Nothing is too good. Nothing is too dear. You've got to win whatever the cost. You work day and night if necessary.

(44:30) There was a factory. However Molsheim was more than that. It was a house and a family. It was a little world where the attitude to things and the relations between people were out of the ordinary.

(45:30) The personality of its founder continued to show in even the smallest details and unexpected ways.

(46:00) You get the feeling of being suddenly confronted with something unusual and beyond classification.

(49:30) His starting point was always to create the most extraordinary things.

(50:30) Against the Odds: An Autobiography by James Dyson (Founders #300)

(52:00) The root principle was to do things your way. It didn't matter how other people did it. As long as it works and it is exciting people will follow you.

(58:30) A human life, by its very nature, has to be devoted to something or other, to a glorious or humble enterprise, an illustrious or obscure destiny. This is a strange but inexorable condition of things. — The Revolt of the Masses by Jose Ortega y Gasset

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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

----

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here. 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast