This week on the show Karen is talking about ‘Fragrance Families’. Karen explains what fragrance families are, how the categorization of them differs from that of materials and why it is important knowledge for all perfume makers to have. Karen then goes on to give a breakdown of each family so that you can identify them with ease. 

KEY TAKEAWAYS

• Karen breaks down the various different systems and classifications used by different organisations in the perfume industry to identify fragrance families. 
• Karen talks about gender identity in the fragrance industry, how it has evolved over time and how different fragrance families have helped to cross and blur the lines. 
• Karen describes how the main fragrance families and their subcategories are defined and gives you a tip to break it down when you’ve just begun learning. 
• Karen breaks down each fragrance family in detail, what materials they are composed of and examples of brands that fit into these families. 

BEST MOMENTS 
“Understanding fragrance families is not only important for perfumes makers, but consumers too, so that you can identify the right scent for you or for someone else.”

“Try and step back from the advertising and marketing and the target gender and just smell the fragrance.”

“The easier you make your choice for your customers, the more sales you are going to get.”

EPISODE LINKS
An Introduction to Fragrance Families 
Fragrances of the World   
Perfume Book     

VALUABLE RESOURCES
Getting Started Guide
Artisan Perfumery Mastermind 

ABOUT THE HOST
Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS
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