Greg Mohr interviews Trinda Tresham from WSI, discussing her background and the company's global presence. They delve into the profiles of typical franchisees, onboarding, coaching, and support. They also cover leveraging the WSI brand, community collaboration, costs, territory options, and the pandemic's impact on business.
(0:00) Introduction of guest Trinda Tresham from WSI.
(0:30) Trinda's background and history with WSI.
(1:42) Overview of WSI's global presence and partnerships.
(3:31) Typical profiles of WSI franchisees.
(5:24) Onboarding process for new franchisees.
(7:42) Importance of coaching and ongoing support.
(8:39) Leveraging the WSI brand and marketing resources.
(11:18) Community and collaboration within the WSI franchise.
(13:04) Costs and territory options for WSI franchises.
(18:28) Impact of the pandemic on WSI's business.