Greg Mohr and Terry Fossum dive into Terry's backstory and the origin of the Oxcart Technique. They discuss its validation and endorsements, and how prospect theory applies to goal setting with real-world examples. Greg shares his insights on the technique, emphasizing the role of relationships in achieving success. Terry recounts his adventures on a survival reality show, connecting survival techniques to franchising success. They conclude with Terry's resources, motivational insights, and closing remarks with expressions of gratitude.

(0:00) Introduction and Terry Fossum's backstory

(1:10) Origin and explanation of the ox cart technique

(6:29) Validation and endorsements of the ox cart technique

(9:00) Applying prospect theory in goal setting and real-world examples

(17:12) Greg's personal insights on the ox cart technique

(19:10) The role of relationships in achieving success

(20:03) Terry's adventures on a survival reality show

(24:08) Connecting survival techniques to franchising success

(26:12) Terry's resources and motivational insights

(27:58) Closing remarks and expressions of gratitude

Morissa Schwartz shares her entrepreneurial journey and the benefits of Gen Z Publishing. She discusses marketing strategies for businesses and authors, the role of social media, SEO, and overcoming writer's block. Marissa highlights her literary achievements, support services for authors, and insights on starting and growing a publishing business. She also explores the future of publishing with AI integration.

(0:00) Introduction of guest Marissa Schwartz and entrepreneurial background

(2:37) Overview and benefits of Gen Z Publishing

(3:30) Marketing strategies for businesses, authors, and the role of social media

(5:51) The importance of SEO and overcoming writer's block

(7:26) Marissa's literary achievements and support services for authors

(12:13) Insights on starting and growing a publishing business

(14:06) Future of publishing with AI integration

(16:19) Closing remarks and contact information

Greg Mohr will be working with Steve Sulengut, learning about CEF's Closed End Funds. Each week Greg will be reporting on how his portfolio is doing with Steve's guidance.

(0:00) Introduction and guest announcement

(0:16) Steve Sullen's background and journey in franchising

(1:13) Exploring the world of closed-end funds with Steve

(2:32) Final thoughts and listener engagement

Isaac Mashman discusses his entrepreneurial journey, the importance of personal branding, and his work with Mashman Consulting Group. He shares insights on effective communication, his new podcast "Excessive with Isaac Mashman," and offers advice for aspiring franchisees.

(0:00) Introduction of guest Isaac Mashman

(0:29) Isaac Mashman's business inspiration and services

(1:57) Importance of personal branding

(3:00) Ideal clients for Mashman Consulting Group

(5:50) Communication and networking in business success

(7:05) Isaac's entrepreneurial background and family history

(9:34) Isaac's new podcast "Excessive with Isaac Mashman"

(11:24) Isaac's book on personal branding

(17:26) Advice for aspiring franchisees

(20:05) How to contact Isaac Mashman

Greg Mohr and Tim Yurek discuss Tim's journey and the inception of his company, the financial industry's evolution in the late 1980s, and strategies for managing cash flow. They cover a four-step program, a success story, long-term benefits, succession planning, and Tim's ideal clients, ending with a special offer.

(0:00) Introduction to Tim Yurek and his background

(0:51) Tim Yurek's inspiration for starting his company

(2:09) The convergence of financial industries in the late 1980s

(4:42) Identifying and solving cash flow issues for business owners

(8:03) The four-step program to control cash flow

(9:30) Success story of a business owner improving cash flow

(13:09) Long-term benefits of cash flow management

(19:24) Planning for business succession without burdening the next generation

(23:13) Ideal clients for Tim Yurek's services

(24:40) Free gift offer and closing remarks

Greg Mohr interviews Mitch Carson, discussing his journey into the publicist space and the importance of standing out in business. Mitch shares his strategies for client media placements, the significance of media experience, and tips on building a personal brand and relationships with journalists.

(0:00) Introduction of Mitch Carson

(0:42) What inspired Mitch Carson to start his company

(1:22) Importance of standing out in business

(2:17) How Mitch Carson differentiates himself in the publicist space

(3:15) Mitch Carson's process for getting clients on major media outlets

(4:19) Importance of media experience for business owners

(4:31) Essential social media platforms for different demographics

(5:56) Building a strong personal brand as a speaker

(6:48) Building relationships with journalists and media professionals

(8:34) Role of a media kit in getting booked on major media

Kelli Jones shares her journey in starting her firm, discusses the ideal client, and explores the challenges in trademarking. Topics include the right time to trademark, costs, DIY vs hiring a lawyer, conducting trademark searches, monitoring for infringement, and trademarking names vs logos.

(0:00) Introduction of guest Kelly Jones

(0:22) Kelly's inspiration for starting her firm

(1:14) Identifying the ideal client and challenges

(2:14) Deciding the right time to trademark

(4:16) Limitations and scope of trademarking

(5:12) Costs involved in trademarking

(6:13) DIY vs hiring a lawyer for trademarking

(7:27) Importance of conducting a trademark search

(8:21) Ongoing monitoring for trademark infringement

(10:31) Trademarking names vs logos

Greg Mohr interviews Nicky Billou, discussing his inspiration, services, and philosophy on freedom and entrepreneurship. They delve into helping entrepreneurs with sales and marketing, share success stories, and highlight the importance of podcast guesting. Contact details and gratitude wrap up the episode.

(0:00) Introduction of Nicky Billou

(0:36) Nicky's inspiration and services

(2:06) Nicky's philosophy on freedom and entrepreneurship

(5:26) Helping entrepreneurs with sales and marketing

(7:52) Success story of Carl Kramer

(12:02) Overcoming fear of selling

(16:00) Success story of a doctor client

(18:30) Importance of podcast guesting

(19:41) How to contact Nicky Billou

(20:31) Closing remarks and gratitude

Greg Mohr welcomes Matt Tack to discuss the inspiration behind his business, pillars for a full field life, and insights on longevity and human performance. They delve into the importance of testosterone levels, optimal nutrition, and adjusting caloric intake. Matt also introduces his clinic, services, and podcast.

(0:00) Introduction of guest Matt Tack

(0:26) Inspiration behind Matt Tack's business

(1:02) Explanation of the pillars for a full field life

(3:15) Breaking down longevity and human performance

(4:14) Importance of testosterone levels and blood work

(6:08) Best nutritional advice for optimization

(10:13) Adjusting caloric intake based on lifestyle

(12:04) Overview of Matt's clinic and services

(15:12) Introduction to the Full Field podcast

(20:01) How to follow and connect with Matt Tack

Max Emma discusses the success and challenges of starting a bookkeeping service, the main services offered, and how they differentiate from competitors. He also covers training, support for franchisees, semi-absentee ownership, the ideal franchisee profile, and growth plans.

(0:00) Introduction of Max Emma

(0:21) Overview of bookkeeping's success

(1:05) Challenges faced when starting bookkeeping

(3:06) Main services offered by bookkeeping

(5:14) Differentiation from other bookkeeping services

(6:03) Training and support provided to franchisees

(9:13) Semi-absentee ownership possibilities

(10:20) Ideal franchisee profile

(11:52) Current number of franchisees and growth plans

(16:54) Contact information and closing remarks